We had the good fortune of connecting with Derrick Fox and we’ve shared our conversation below.
Hi Derrick, what are you inspired by?
Im inspired by success. I love seeing people succeed, whether its small goals or big goals. It gets me excited. I get excited because I know that you have to try and fail many times over before you become successful. I have tried and failed sooo many times. The main thing you have to remember is to NOT compare yourself and your success with others. We all have different starting points, trials & tribulations, backgrounds, and so on. Some have more privilege than others. My starting point was not great, and I moved around a lot when I was a child. I went through so many different schools that it became hard to learn. I had to educate myself along the way. This computer and phone we all have now, it has all the answers. So when I see someone become successful, I think about their story, what they have overcome, and it reminds me that its all possible.
Let’s talk shop? Tell us more about your career, what can you share with our community?
Ive always had a passion for art. When I left the music business and started cooking, I fell in love with the art of it. When I started Epic Mega Cookie Co, my goal was to approach the brand like a band on tour, and approach the cookie like an artisanal baker. Putting the artistic focus in the recipe, finding the balance of a chewy center and a crunch exterior, while having bold flavors, whether its staying true to a classic, or getting crazy with combinations. Then having the cookie packaged up and promoted like I’m in a punk rock band hustling my next album. I went back to my roots and took all the things I learned and loved about making merchandise and selling music and put that into a cookie. The cookies are big, a dozen cookies worth of dough is in one cookie. The packaging has punk rock vibes, and even a nod to the punk rock industries fascination with aliens. I designed it all. The vision and mission of this business is to have fun and inspire. Nothing is over thought of, if it comes to mind we do it, if it feels right, we don’t question it. At the moment I am working on a lemon grass and fruity pebbles cookie. Its a wild idea but with my chef mind I know its going to taste amazing, with the artistic side, I want it to look wild and messy and together it will be a delicious cookie. What sets us apart, we are not trying to reinvent anything, we are just having fun, and trying to inspire and bring people together, our cookie is big, thick, chewy, crunchy… Its Epic in flavor and Mega in size. When you receive it as a gift or order it for yourself or family, you get a cookie that arrives in style, and brings excitement. Its a whole experience. I’ve thoroughly enjoyed putting this whole project together, and have had nothing but amazing feedback.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Well, if your coming to hang with me for a week, you’re getting treated much differently than most, because the house is stocked with the best tequila and the most amazing california wines, and I love to cook at home just as much as I love to cook for my clients, so we would definitely be doing a tasting menu at my place one of those nights…. but then the rest of the week is going to get wild, because I have expensive taste, and I don’t hold back when it comes to good food. I would start off easy with lunch at KazuNori in Marina del Rey, just opened up and has a great view of the marina. its all hand rolls and its on the way home from the air port. Having Italian blood in my veins, I have a romantic connection with good Italian food…Best pasta/italian spot in LA, if not our entire country, We would definitely have to go to Felix on Abbot Kinney. Insanely good. The pasta dough is made in the middle of the dining room, in a temperature controlled glass room, for everyone to see. Every last bite of everything they have is delicious. Can’t come to LA and not do some Karaoke. So for some late night fun we would head to The Venue for Karaoke and late night bites! one of the best Karaoke spots and insanely good food for a Karaoke place. Next day Playa Provisions for lunch, then Water Grill in Santa Monica for Dinner and Oysters and they have the best bread pudding you will ever have. Two other must do tasting menus, Melisse by Josiah Citrin, and Sushi by Scratch Restaurants formerly Sushi Bar LA, is a Sushi speak easy in Encino. Depending on the time of year, I would also do the dugout club at dodger stadium, Its a wild, all you can eat experience under the stadium past the locker rooms, fill up on the best buffet in LA and then stuff your face right behind home plate with endless dodger dogs and ice cream bars while watching the most romantic game ever played. For the final night of the tour id go to the Bazaar at the SLS, by Jose Andres,.. Ive had bites of food there that my tasted buds are still searching for 5 years later. Food and Drinks you will never forget. Then Sunday morning, a must go to brunch at Rose Cafe in Venice. Rose has the best breakfast burrito in all of LA, and trust I have had an ungodly amount of breakfast burritos. Everything there is made from scratch and you can watch it all unfold because their kitchen is an open air center piece of this restaurant. Somewhere between arrival and brunch at rose, my favorite bar is the Craftsman in Santa Monica, order a Brown Derby, its a harmonious combo of bourbon and grapefruit with a scorched grapefruit twist. its a must go to after hanging out in Santa Monica for the day. I think after all that I need my own food show.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
It takes a village. There are moments along the way, long before you ever start a business that matter more than you could ever imagine. When I was young, my dad would always say to me, “the answer is always no if you don’t ask.” Later on I learned that to be valuable, but the timing of that question is even more valuable. You also can’t be afraid to ask for a favor. Ive had to ask to borrow kitchens, utensils, cars, can you walk my dog im literally too busy… But I always return the favor, and I usually return it with something that is delicious. With all that said, my wife Kimberly Fox is the biggest supporter. You need someone on your team that is willing to be there for you in the toughest of moments with out question, but will also question your bs. The person that is willing to ask you why? Why are you doing that? What is the point? Who is this for? That is the person that is most valuable to you team and your success.
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