We had the good fortune of connecting with Devon Day and we’ve shared our conversation below.
Hi Devon, what is the most important factor behind your success?
When you own your own business, you immediately have to put the people who are paying you first. ‘The client is always right.’ is essentially the mantra, however we are also advocates for our artists so there’s a delicate line in keeping everyone happy at the end of the day. I believe in playing fair and not taking myself too seriously really aids to our clients coming back to work with us and our artists year after year – and the word spreads. We are easy to work with and aim to please. Advocating for our artists is just as important. If they don’t feel supported, the relationship ultimately will not work. We take a lot of pride in growing with them and being there for them throughout the highs and lows of their careers. Maintaining both client and artists relationships in a positive light is crucial. (I’m repeating myself here but you get what I’m saying. :))
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
DayReps is a creative agency located in Pasadena, CA. We represent established and emerging photographers and directors from all over the country. We also have an amazing retoucher and art director on our roster. I came from a creative background – going to art school and working various jobs in NYC from asset management at Victoria’s Secret to production for magazines to soft goods styling before shaping my role as an agent. When I moved to Los Angeles, 9 years ago, I was sort of at turning point in my career where I felt that I need to really figure out what I was going to be when I grew up. I am thankful that all my background experiences lead me to being an agent because it really gives me so many different facets as an agent. I can curate a portfolio, make a treatment to land you the job and also advocate for you as an artist in a competitive world. I truly love my job. It has not been easy by any means. I did not go to business school. I’ve made many mistakes. I’ve hired friends and it didn’t work out. I really feel like I’m flying by the seat of my pants a lot of the times, still! I believe that a lot of us are ‘faking it until we make it’ and I am no exception. At the end of the day, I am proud of what I have built from nothing and it continues to be successful, even through the hardest of times. We are good and FAIR to our clients and artists and it really pays off. I’m not pretending to be someone I am not. I’m just a mom from Pasadena who loves her job.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Oh man, there are so many wonderful things in LA to explore. I am so looking forward to getting back to that place where friends and family can visit and we can show them all around. Some of our favorite things to do with visitors is to take them to the beach, of course. We LOVE Huntington dog beach – it’s just a happy place and ironically very clean and calming. We take them to Griffith Observatory – I still love going there, every time. It never gets old and the view is always different. It also reminds of the first time coming to LA and seeing this sight for the first time. We love Dodger games so we always try and go and take new friends along. You don’t really have to be a fan to enjoy the time there. It’s a favorite past-time of ours. In terms of eating, our favorite spots have always been Son of a Gun, Jon and Vinny’s, Little Dom’s, Bavel, Yeastie Boys (bagel truck) and Norah, which has the best cornbread you will ever eat. And now that we all have children, we love Shane’s Inspiration in Griffith Park and Kid’s Space in Pasadena. Who else deserves some credit and recognition?
A few years ago, some good friends and myself created a text chain called ‘Nasty Women’. It became our lifeline throughout so many ups and downs personally and professionally. I would like to dedicate this shoutout to them – My lifeline and voice to being understood as a professional, a wife and a mother and most importantly, a woman.