We had the good fortune of connecting with Diana Sabb and we’ve shared our conversation below.

Hi Diana, we’d love to hear more about how you thought about starting your own business?
My mom started her own business as a hairstylist when she was younger and my dad owned his own business as well. This promoted me to want to start my own business. I knew I didn’t know everything about starting a business so I utilized people I knew, got a mentor and some one who had been in the industry for a long time to really help me navigate. Prior to starting my business I had an internship that really allowed me to be apart of all different types of events. This helped when it came to finding out what type of events I wanted to do. From there I was like ” I can do this” and then there was the entrepreneur mindset of long nights, networking, styled shoots, finding what I wanted my brand to be and working with so many incredible vendors that have been in the industry longer. I have learned so much. Once I found what my flow would be it became easier.

Alright, so let’s move onto what keeps you busy professionally?
I am excited to see how events revolve after the pandemic. People have gotten so creative with figuring out how to host guests and create experiences. Things are not going to go back to normal right away but I am sure people are excited to be able to celebrate, go to a concert or just be around people without being worried. Getting to where I am today was definitely not easy. Long nights, perfecting my craft, pushing myself beyond what I thought I could do and putting myself in awkward and challenging positions so that I could grow and be better at what I do. For my every challenge that I go through makes me stronger. If its something I don’t understand I research it. I learn and I don’t mind learning from others. I actually think that is the most beautiful thing about being in the event industry is that people don’t mind helping you if you know what you want. Being an entrepreneur is not for the easy it takes the long nights of 5+ coffee, pacing back and forth, yelling at yourself for not figuring things out. all of these things make you stronger. I love telling stories with my work and I love seeing people smile and light up when they hav e no idea how long it took to set up this event. They just know that its amazing. The stories that clients tell motivate me to showcase it in the event.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
LA has so many amazing places to go Hiking at Runyon or Echo Mountain Coffee: Hilltop Coffee Brunch is definitely a must : Blu Jam Cafe Griffith Park, El Matador Beach drive PCH or Mullohand Drive | LACMA Tacos at Ave 26 Something Sweet : Milk Jar ( best cookies ever!) Catch an amazing sunset anywhere Happy Hour – Davey Waynes Dinner: Boiling Crab/ something Fancy: Republique Dancing: La Descarga if they are here longer then definitely a trip to Big Sur, SF, Sequoia National Park Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
Lets see I will have to shout out my mom first for continuing to really push people all throughout my career path. I started my own business because of her and she has been sooo supportive x10,000 so thank you mom. To my mentor and friend Travis he has that consistently opened so many doors without even realizing it. He has an incredible outlook on life and work that i admire and everyone enjoys just being in his presence. In terms of book I read constantly so more recent book would be the 4 Hour Work Week – amazing read if you want to find how to simplify your workflow, don’t get stuck in working a 9-5 schedule as a entrpreneur and always making time to find inspiration in taking time for yourself

Website: dianasabb.com

Instagram: https:// www.instagram.com/dianasevents

Linkedin: linkedin.com/in/dianasabb

Facebook: https://m.facebook.com/DianaSEventsAndDesigns/

Other: Clubhouse: @dianasevents

Nominate Someone: ShoutoutLA is built on recommendations and shoutouts from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.