We had the good fortune of connecting with Diana & Tania Lazo and we’ve shared our conversation below.
Hi Diana & Tania, can you walk us through the thought-process of starting your business?
Lazo Chic is an online women’s clothing boutique founded by Diana & Tania Lazo. Two sisters with a vision to create a brand that incorporates both of their roots. Being born and raised in Los Angeles with Guatemalan parents, we wanted to make sure to mesh both cultures together. Our online store carries a variety of women’s fashion, accessories, and unique products handmade in Guatemala. Guatemala holds a big place in our hearts, so we made sure to incorporate it’s beautiful and vibrant fabrics into our products. As California natives, we feel this sense of freedom, independence, innovation and confidence. And that’s what we hope our customers will experience when rocking our products. Our goal is to provide outfits for every occasion. Each piece is versatile and meant to be taken from day to night.
We’re very blessed and proud to be Guatemalan. Guatemala is known as “the land of eternal spring”, carries majestic sceneries, delicious food, great people, unique textiles, and much more. The majority of our family lives out there, so we’ve had the pleasure to visit several times and learn more about our culture. Our fabrics are made out of cotton, weaved in a backstrap loom, and then joined together by an embroidery stitch. This creates the different shapes and colors. Each region has its own weaving method, all dating back to early Mayan civilization. Our products are meant to embrace and respect the Mayan culture. Our “Made in Guatemala ” collection does that by mixing elements that make Guatemala unique, and combining our LA style to create one of a kind pieces. All our backpacks, headbands, and hair accessories carry these intricate patterns. We respect the hard working individuals who produce such beautiful work.
We come from a fashion design and film production background, so we’ve always been inclined to express our creativity. Our parents raised us to have a determined mindset and to be independent. They taught us the value of workmanship and motivated us to become entrepreneurs. Back in 2015, our mother obtained her business license and started selling handbags in Guatemala. She constantly motivated us to do the same and open our own business here. This had always been a dream of ours, but we never dedicated the time to do so. At that time, we were also caught up in our own 9-5 jobs and finishing school, so we set that dream aside. It wasn’t until 2019 when we knew it was time to make our vision a reality, and develop a business plan. For a year and half, we worked hard on establishing our website and creating content that would separate us from the rest. We had a tough time agreeing on a company name, but from the beginning, we knew we wanted to represent our last name “Lazo”. The clothing we wanted to sell was going to be trendy, so that’s how “chic” came about. It was tough working our regular jobs, while working on opening our business, but through long hours, research, and dedication, we made it happen. In Dec 2020, we opened our online store and have received tremendous support. Our goal is to continue growing our brand and expand worldwide. We’re currently developing a mens line, to add onto our “Made in Guatemala” collection . Everyday we’re striving to inspire all those creative thinkers and motivate them through our journey. All it takes is a dream and a lot of hard work. You can do it too!
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
What we love about Los Angeles is how diverse and cultured this city is. One of our favorite spots has to be “Marielas Tacos”! We’ve been going there since we were younger, located in Koreatown. Hands down, the best tacos and burritos in LA. Something about how they marinate their meat is just incredibly tasteful. Around that area there’s a great lunch spot called “Kuishimbo” that carries Japanese Yakiniku. Their steak and short ribs yakiniku is absolutely amazing! Last but not least, we love going to “The Guatemalteca Bakery” off of Santa Monica Blvd/Vermont Ave because it carries authentic Guatemalan dishes, pastries, and goods. We usually love to grab their breakfast specials which come with huevos rancheros, sour cream, cheese, beans, and our all time favorite – platanos fritos. But don’t forget to take some rellenitos de frijoles home!