We had the good fortune of connecting with Dina and Jason Fonte and we’ve shared our conversation below.
Hi Dina and Jason, as a parent, what do you feel is the most meaningful thing you’ve done for them?
Our son Rocco is in a position where he can watch both of his parents work as a team to run a small business. It is important for us to teach our son that you have to set goals in life and work hard to achieve them. He was just old enough to remember the construction of our salon. He came to the site with us almost daily and watched Mom and Dad assemble furniture, paint, and work with trades to get our business up and running. Rocco saw how we could work together to reach a common goal. I hope we have modeled beyond that how we both do everything we can to make home and work run as smoothly as possible. None of it works without endless support from each other. More than anything we want him to grow up with a solid work ethic, knowing that nobody will hand you success, you need to earn it.
Alright, so let’s move onto what keeps you busy professionally?
Our position as salon owners gives us the opportunity to focus on running a business as well as getting to express ourselves creatively. We each have over twenty years of experience each in the industry. It feels incredible to wake up everyday and do what you love with people you genuinely enjoy working with. Getting here wasn’t without its difficulties, looking back there were a few times it didn’t seemed like It would happen. No matter what challenge came up we just re-grouped and pushed on. It turned out everything happened when it was supposed to. We have learned a lot along the way. Some of the lessons were hard, like who we could trust. We both realized that following your intuition, and surrounding yourself with people who share the same values can help prevent a lot of difficulties in the long run.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
Wow, where wouldn’t we go! First thing in the morning Jason would drive you in his 59 Cadillac up the coast to cars and coffee in Malibu. If you’re my best friend you will for sure want to peruse the shelves at the local comic book shop. Pulp Fiction on Sepulveda is the best for that. If we are living in a perfect pre-covid world that means we have Street food Cinema tickets to The Princess Bride in one of our cities beautiful parks. We show up early with board games and picnic of sandwiches from Bay Cities and wine from Bar and Garden. I don’t know what vacation to Los Angeles would be complete without a trip to the Hollywood Bowl. Listening to the LA Phil Harmonic plays the score to Indiana Jones while you watch the movie. Brunch at the Culver Hotel and BEACH BEACH BEACH.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
We want to shout out to our fantastic team who offer nothing but inspiration and support! and also to Bill and Ted who said it better than anyone “Be excellent to each other.”
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