We had the good fortune of connecting with Dominique Webb and we’ve shared our conversation below.
Hi Dominique, how has your perspective on work-life balance evolved over time?
I used to use my work as an escape from my life. My business, my brand, my work, all were very defining moments for me – I did not have an identity outside of what I did for a living. That was because I spent the latter part of my twenties building my business, and very little time outside of it. What started out as a hobby as a means to escape became my job and the lines between work and real life became blurred. My work-life balance was non-existent. Now that my business is successful and has been up and running for five years, I have been able to take a step back from it. I have had to completely get to know myself again outside of my business, and the process has been uncomfortable, but necessary. You can love what you do and still get tired. You can love what you do and still get burnt out. I was running on fumes and operating from a space of burn out for years. I’m just now planting my feet on the ground again and coming up for air and that feels good.
What should our readers know about your business?
I originally wanted to become a doctor, but ended up with a career in Clinical Research post graduation. I have been an entrepreneur since 2016, not necessarily because I wanted to, but because I had to. I was having difficulties finding work in my field after a string of lay-offs and odd jobs, so I decided to create my own business, formally The Writer’s Block Creative Studio. I began writing resumes and copywriting for businesses and the success rate was phenomenal. I ended up having more exposure and success than I could handle, then I became really burnt out from what I was doing. In 2018, I pivoted from resume-writing and solely copywriting to brand design and strategy. The Writer’s Block Creative Studio transformed into what is now Cult Creative Agency, a marketing and design agency for millennial and Gen-Z WOC.
Along the way I’ve learned some hard lessons. Owning and running a business is the deepest shadow work you can ever do. It forces you to see yourself sans excuses, acknowledge your shortcomings and admit your weaknesses. You really see yourself for who you are. I have had the pleasure of getting to know myself throughout the years of running this business, and my journey has taught me that I can really do anything. Six years ago this was just a thought I had in my head while sitting in my room.
Now I get to wake up and create for brands daily. I get to create the life I’ve always wanted for myself. I am passionate about what I do and it bleeds into my work. Now I am expanding my design agency Cult Creative Agency into a sister brand, Cult Farms. I live on acres of land that I am transforming into farm land to grow my own food, herbs and cannabis. I would have never had the chance to do this if I didn’t take the risk of starting from scratch. I started with nothing but an idea, took the risk of the idea being a bad one and really designed my life. Things aren’t perfect, but they’re right where they are supposed to be. I never take that blessing for granted.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I dedicate this shoutout to my family, friends, and everyone who has supported me along the way. I would not and could not do this without the army of support that I have.