We had the good fortune of connecting with Dupé Aleru and we’ve shared our conversation below.
Hi Dupé, what was your thought process behind starting your own business?
I was laid off after my first year teaching due to budget cuts, only to be brought back the following academic school year. Then I was laid off after my second year teaching, and brought back a third year. Unfortunately, I was laid off TWO MORE TIMES until finally, in 2010, I made one of the toughest decisions of my life — to leave classroom teaching altogether. Though I had invested so much time and energy into teaching, I knew that I had to find a different way to make an impact. While I began taking a serious look at my future and what I wanted for myself, I accepted a job working for The Beverly Hills Courier as its Director of Education Services — a fancy term for education reporter. I threw myself into the work, building the education section from the ground up before being laid off AGAIN due to major staff cuts at The Courier. That’s FIVE LAYOFFS within a five-year period. Enough to make most people throw in the towel; and I admit, the thought did cross my mind. But instead of quitting, I took it as a sign from God — it was time for me start my own company. In 2011, I launched Tutors for Tots, Tweens & Teens — a K-12 tutoring company in Long Beach, CA.
Let’s talk shop? Tell us more about your career, what can you share with our community?
I am the founder and CEO of Davi Creative LLC, a creative agency that creates, produces and distributes digital content for speakers, business professionals and brands. From teacher to entrepreneur, I forged my own professional path by transferring my teaching expertise and creative skills to becoming a motivational speaker and content creator. For 16 years I have educated, empowered and inspired people from all walks of life to embrace their most natural gifts and use them to help others. I am also a 5x published author and recognized as one of the top powerhouse motivational influencers and a leading authority on curriculum development and video content creation. I am most proud of my resilience despite the many obstacles that tried to block my path. Over the years I have dealt with health challenges, business hiccups and lifestyle changes, but I always remembered my ‘Why’ — my calling and what God has placed on my heart to do in this physical world. It was no easy at times, but I have always known that it is still my responsibility to fulfill my purpose. It is not what I have or do that matters, but rather who I am.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Let me just say that I am the wrong person to take anyone anywhere ha ha — I’m such a homebody, what can I say? However, if I had to muster up the strength to get out and about for a week, then a road trip it is. Where are we heading? VEGAS BABY! You can never go wrong with Vegas, however things can go wrong in Vegas ha ha. A three to four day trip in Vegas would consist of the following: shows, dinners, lounges, room service, lots of walking, pool parties, casino’s and of course shopping. We will then spend the remainder few days back in town relaxing —maybe one elaborate spa day— movies and dinners.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
First and foremost, I have to thank my Lord and Savior for giving me life and purpose. Secondly, my parents — Joseph and Joyin Aleru — have instilled in me so many positive qualities (courage, resiliency, compassionate, leadership, passion, confidence, patience, work ethic etc.) that made it possible for me to become the woman that I am today. My parents have always been my cheerleaders since as young as I can remember. It didn’t matter what I wanted to do or try, whether it be cheerleading, soccer, basketball, football, gymnastics, piano, modeling, or track and field, they always said yes. My parents understood the importance of finding one’s gifts and talents and the only way to do that is to experiment with different hobbies and passions. They always encourage my siblings and put forth 100% effort in anything we chose to do and as long as we tried our best, that is what counts. As you can imagine as I grew into a young adult, I had the confidence and big imagination to do and try anything I wanted in life. Therefore, in 2011, when I was laid off for the final time, I immediately decided to launch my own business. I would like to also acknowledge two books that I read in 2012 that gave me insight on how I can create new possibilities within my business, which lead me to open a brick and mortar business office. Those two books were Rich Dad Poor Dad by Robert Kiyosaki, and Think and Grow Rich by Napoleon Hill.
Other: TikTok : www.tiktok.com/@dupealeru