We had the good fortune of connecting with Edith Zamora and we’ve shared our conversation below.
Hi Edith, how does your business help the community?
We never know just what the impact of our actions is, but we try anyway. As a counselor, I was always reminded that we plant seeds, and that we won’t always (and most usually) see the fruits of our labor. We do the work because we believe people can evolve, grow, and make better choices. As a Bruja, I believe these same principles. My business was born from a need to heal myself and connect to Spirit, the Ancestors, the Earth. It was time to finally harvest the seeds of all my personal learning and growth, as I moved on from many things that were holding me back.
Since the pandemic, we have had to rely on connecting with our families, peers, etc almost entirely online. This has also changed the way we get news and learn about current events. I help my local communities by sharing these, having conversations about these topics, and normalizing activism in everyday life. You don’t have to care about everything, and yes, it is overwhelming, but we can all do small things to help the greater good.
I also use social media as a tool of catharsis, pushing myself out of my self-diagnosed, ambivert comfort zone, and finally taking up space without thinking that I am “too much.” If you follow, then what you see is what you get, si no, unfollow. No hard feelings. I share personal stories and things about my life as a working Witch, as well as community resources and like I said earlier, spreading of awareness about causes that I believe in and support.
Back to this principle of “planting seeds,” that’s what I do as a counselor and a bruja, and what my little witchy business does at vending events and online. I really love people as a whole, and just want to encourage everyone I meet in person or online, to take back their Power and connect with tools that will help them manifest (and work) on what they really want. My community has been very good to me.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
Twenty-twenty was a year of fast and steady ones, but I managed to 1) end a terrible relationship, 2) move back to LA County and into the most perfect apartment (full of Victorian ghosts and everything), 3) find the love of my life, and 4) start making medicine again and launch my business. I am incredibly proud of myself generally because I tend to doubt myself, as this is part of my needed still shadow work.
The Botanica is a reincarnation of a previous business I had. That business was my first born, my baby and what taught me some hard lessons about trust. The Botanica is my sweet second child that I can mother with the skills learned from fucking up the first. Our birthday is January 5, 2021 and I am the owner and sole proprietor. Damn, that feels good to say! My vision, my way without compromising. My life has been interesting lately, but I do know that things speed up like this, when you’re being trusted to do some really deep integration work.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
If a friend was visiting, I would take them to the beach, of course. I love Laguna for swimming, Santa Monica for some pier fun, and Malibu if we’re being fancy. In terms of food (which I love), I would take them to Macaroni Republic in Downtown. Amazing, authentic, delicious pasta. Then I would go get dessert across the street at Grand Central Market, then over to Precinct for drinks. Another Downtown spot I love is La Cita. I love their drinks, the vibe, the music. I’d definitely have to show them the Arboretum, Museum of Natural History, LACMA, the Getty… Amoeba Records. Maybe get some hot dogs at Santa Anita racetrack or a concert at the Forum. And if I was feeling spooky, we’d go ghost hunting at the Alexandria in DTLA.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
Absolutely! Hood Herbalism. Two words, one determined teacher, and now a big community of students. I found Hood Herbalism in 2017, as I was following the universal breadcrumbs of my journey. Through taking the HH courses with Berenice Dimas, it’s founder, I have made the most profound connections to some bad ass, bruja, plant, activist, community focused, grounded women. This is where the seed about community was planted for me. I didn’t know how to envision a world where we connect in non-capitalist ways to support one another. The learning of plant medicine was secondary, only to that of these bonds. And the bonds towards the plants grew from here as well, as I was challenged to create medicine for others, directly influencing my decision to start this business.