We had the good fortune of connecting with Edward Espinosa and we’ve shared our conversation below.
Hi Edward, we’d love to hear more about how you thought about starting your own business?
My thought process behind starting my own PR and Sales agency was to reach out to many brands that are not known or do not have strong foundation in the US market, and help them create that foundation with growth. Whether they are a domestic or international client, breaking into a new market is very difficult, and it is important to do it with longevity.
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
2byTwo Agency provides Communication, Branding, and Sales services. Creating a personalized innovative strategy, establishing a strong foundation, and producing results by placing our clients in the proper global market segment. Strategizing with the usage of cultural influence for maximum success.
We are a one stop agency, which helps eliminate any communication errors when communicating with various people.
I have worked in many agency and in-house environments, which helped me understand the needs and expectations of both sides.
Getting to this stage has been a ride. But the one thing that was difficult to take this step, is was my mind. Being able to take the final step of “going for it.” As well, that one needs to roll with the punches, and adapt to current situations.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
I am the type of person that loves to have a 360 experience, from high to lows.
Some places to visit will be: Chateau Marmont, Fred 62, Bar Stella, Jon and Vinnys, Trois Mec, and the neighborhood taco vender. As well, to various museums or galleries like LACMA, The Broad, and Moma.
Visiting different areas of LA, Boyle Heights, Malibu, Sunset, SilverLake, Chinatown, Little Tokyo, and Hollywood.