We had the good fortune of connecting with Elin Olausson and we’ve shared our conversation below.
Hi Elin, what’s your definition for success?
1. What was your thought process behind starting your own business? It started when the thought: How can I help other people? Not just physically, but also mentally. I wanted to create a community where people can find motivation, and motivate each other in order to receive a healthy mind and body. I believe that it has never been as needed as it is now.
From there, I created my vision into reality. Most importantly – I followed my passion so that what I do, is 100% what I love.
2. Social impact: how does your business help the community or the world?
Reload is a health and wellness community, that is built on helping other people with their physical and mental health. Living in 2021 is not easy. We live in a society filled with pressure, anxiety, and high pulse. I want to help people reach a sustainable and balanced lifestyle. Reload focuses on recharging, in order to be able to continue what you do in a healthy way.
3. Risk taking: how do you think about risk, what role has taking risks played in your life/career?
Taking risks is a big part of life, it is where we challenge ourselves to a higher limit. To do something we usually not are used to doing. By taking risks, you grow as a person and increase your self-confidence. I took a big risk when I moved all the way from Sweden to America to challenge myself on all possible levels.
Here I am today, running my own business, just because I decided to take the risk. In order to achieve what you want, you need to be able to take some risks. It is a part of life!
4. If you are a parent, what do you think is the most important thing you’ve done as a parent in terms of the impact on your children?
– Not a parent
5. What is the most important factor behind your success / the success of your brand?
There is high competition within the health and wellness business today. Therefore, when I created Reload I wanted to start something that could give tools for a healthy and balanced lifestyle with a new way of thinking. We tend to focus on life with high pressure, without any sort of reloading. I believe that is one of the most important steps in order to be able to continue doing what you doing.
I didn´t just want to create a brand, but also a community that is built on passion.
If I can help other people and at the same time do what I love, I have succeeded. I believe that is where true happiness comes in, and I want to help other people find their passion and a balanced life too.
6. How to know whether to keep going or to give up?
For me, it has never been an option to give up. So that question is pretty easy, haha. Honestly, it all depends on if you do something that you feel motivated to do and passionate about. If you don´t have those two things in your mindset, it will be hard to continue. Remember why you started!
7. Work life balance: how has your balance changed over time? How do you think about the balance?
To be honest, I used to not have a balance at all. I was living a life where I was always looking for the highs and endorphins. I realized that I needed a more stable and balanced lifestyle, in order to not enjoy life as a whole and not just the highs. My daily routines have changed my life and made me a better person.
I believe that we all need balance in our lives, in order to achieve happiness and long-term goals. For relationships, your carrier, and for your health.
8. What makes you happy? Why?
To live and pursue my calling makes me the happiest. It makes me happy because I am building something that I truly believe in, and that will not only make me happy but other people as well. There is no better feeling!
9. Why did you pursue an artistic or creative career?
I was born with a creative mind, and why not use that when I can?
10. How do you define success?
Success can be defined in many different ways, it all depends on how you look at it. What you what success is for you?
For me, it is not focused on the money perspective. Success is built on passion, and in my case to help other people.
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
I have always had the dream to open up my own business. I come from a family with a successful business started by my Dad. Since I was a child, I have had the thought of doing my own thing and build my life from there.
Reload is built on so much more than just workout tutorials. It is built on love, passion, and wellness. That is what I am most proud of, that I have started a brand that is going in one direction but suits everyone.
It has definitely not been easy, but I am so happy for where I am today and the mindset Reload has been giving me.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
If it would be in my home country Sweden, I would take them to Stockholm. It is truly the most beautiful city in the world and I am proud to say it! A city filled with history, nature, water, and city life. It has everything! I would take them there over the summer though, since Sweden winter is nothing to joke about, haha. Who else deserves some credit and recognition?
Björn Borg – The company I have been working with for over three years now, and what has built my confidence to the next level.
Other: @elinviictoria (personal instagram)
Doulos Kun @douloskun @gqthe1st