We had the good fortune of connecting with Emanuele Ponzo and we’ve shared our conversation below.
Hi Emanuele, what role has risk played in your life or career?
I personally think that risk is an important component of a successful entrepreneur. The first company I have opened I had some cash in a bank, and I have finished it the first three weeks. My plan was immediately play aggressive and allocate all of the few money on one direction, It turned well, in three years my company in Italy became one of the hugest in my field. In 2014 I was living in Rome, successful companies developed and going on, free time, money, a lot of respect and appreciation from people and I decided to leave everything on my back and move to Los Angeles. No english, never been in LA, no one contact in the United States. I took a plan and I came here with my girlfriend now wife Olga. She was the inspiration of my business here, the art director, the key of my success. in 12 months I learned English I have studied the market, and I have opened a company which now is one of the most successful company in the industry. If you take the risk you have the appreciation on what you are doing!
What should our readers know about your business?
The Company I ran here in Los Angeles is called Crateful. We are an expericial catering/event company with the philosophy on bringing the innovative cuisine to the LA Market. My clients are Netflix, Warner Brothers, Fox, JP Morgan, Louis Vuitton, Ferrari, Rolls Royce. Celebrity as John Legend, Mark Wahlberg, Paris Hilton, Mariah Carey, Brittney Spears. I am very proud that I had the chance to do this, and demonstrate to my self that there are not limits if you really want to achieve your goals. Never is easy to bring yourself to have success. First company I have developed I slept in a car almost two years before it was running by itself. Here in LA, I was/am working 24/7 in a different language, different culture, so challenge but I love challenges. they get me excited. Tell you something quick. When my wife was delivering our Son on March 2015, I was in the labor room negotiating the investment of an investor and she was helping on translation between me and this lady. My son was born few hours later. Always be persistent, always be smart but yourself is the key of success. My Brand show all of my personality, I like beauty, I like perfection, I like the unique things. Crateful is a combination of those. I want that all of the World know that I have just started something bigger is coming!
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
I would bring him for a breakfast at Giusta in Venice, and then I would go in Manhattan beach to have a walk by the pier and house. After that I would enjoy lunch and fishing with Dynamite. I would continue our road in west side to Pacifica Palisades and enjoy the afternoon in Malibu having an aperitivo at Nobu. After that finish the first day in west side for an amazing pasta dinner at Uovo in Santa Monica. I like more the Newport area to enjoy time, Torrey pines, La Jolla. Playing golf at Pellican Hill and enjoy one night over there. In the next day visit Palm Spring stay at Waldfor Astoria.
Who else deserves some credit and recognition?
Absolutely my wife Olga Guseva. She has been the creative director in my business, the face of the company on many show, the Chef Celebrity on showcase our products and so inspiring with new ideas and concept I have developed