We had the good fortune of connecting with Emerson Haro and we’ve shared our conversation below.
Hi Emerson, we’d love to hear about how you approach risk and risk-taking
While attending business school one of the first things that they teach you is that you must minimize risk and diversify your portfolios. The teachings go that you must by all cost have the lowest amount of risk and highest yield to create profit or money in my case I did the opposite. Starting a business is one of the riskiest investments that you can make and starting and food and beverage business will always be in the bottom 5 types of business that will give a ROI. I like to think of risk in not monetary terms but lessons not learned, through my company I had to become everything that was needed in every day to day operations along with new tasks that you never thought you would be doing. Moving careers from an accounting and finance background to serving coffee was a bet and risk that I was willing to make in order to grow and reward myself with not money but knowledge. I believe that in every young entrepreneur there is an affliction for risk being taken, because we are motivated by what could be of a project and not by what it would make back in profit.
What should our readers know about your business?
Farm Cup Coffee is a love story written with coffee and served each day. The company begun with just a dream that flourished while in Mexico and thinking about the possibilities of one day being able to serve something so good that you had to come back. When we think of coffee we tend to think of it in terms of transactions and sugars and creams but we wanted it to feel personal. Our coffee farmers whom we speak to daily, really show us the amount of work it takes to get those beans to you , and we love telling those stories to our clients so they can see how their coffee is grown and harvested.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Every time someone visits Los Angeles I feel that so much is left out of the itinerary, specially the spots that are less travelled. One of the best places to go is the Getty in Malibu, stepping into that mansion with the blue water at the horizon is always amazing. I would take them to Downtown LA to get see Poppy and Rose at the flower market and walk around the Grand Central Market to eat everything and anything! Then we would walk on 2nd street down to Little Tokyo and if we worked up an appetite walk over to Olvera Street and sit under the trees for a while. My favorite place to grab a quick bite and people watch is Pampas at the Farmers Market, there you will get the best Brazilian churrascaria plate you can have in Los Angeles. For dinner there is no place like Little Sister in Downtown, the fusion of all flavors is a delicacy that you cannot miss.
Who else deserves some credit and recognition?
My business partner whom is also my boyfriend has been a mentor and guide through this project, I owe a lot of my tenacity and ethics to him. It was through his way of looking at our business as not a job but rather a place to create something bigger than ourselves that captivates and motivates me to wake up for those 4:30 am shifts.