We had the good fortune of connecting with Emily Pennington and we’ve shared our conversation below.

Hi Emily, can you walk us through the thought-process of starting your business?
During Covid I lost my corporate job that had been, in all honestly, very toxic. The management and owners were not willing to adjust their systems for their employees to keep up with the times. They were still using word documents to store client notes….some of these clients had been with the company for twenty years. You can imagine how many pages were in those documents! I knew once I lost my job that I never wanted to work for people who didn’t care about their employees again. The obvious answer was to work for myself and create something that I could turn into a safe environment for future employees who want to lean into their passions. I met Ashely who had already been doing floristry work on her own for a few years and I knew we could create something magical. We got started right away.

Alright, so let’s move onto what keeps you busy professionally?
I think the thing that sets us apart is how we come into each client. Your wedding or event flowers really set the tone for the wedding. It is the largest part of your decor other than the actual venue space. We want you to trust that we will be able to create the vision you have. So our consultation process is a bit longer but very thorough. We create a proposal that is very image forward based on the things the bride has described to us. We want to earn out brides trust and that starts even before the first interaction, you can see on our instagram how we connect with past brides and the way those relationships have turned into friendships. That just feels so important to us.

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Honestly more people need to visit Sacramento. We are growing in the coolest way and its all local businesses that are taking over. Step One would be coffee (duh!). Some of our favorites are Pachamama, Old Soul, The Mill…On a Saturday morning, grabbing a cup of coffee from Pachamama and hitting the midtown farmers market is the best start to the day. Its huge and along with the normal produce offerings there are a ton of local makers that set up shop every week. There is even someone making fresh stroopwaffles! After the market you can hit LowBrau for lunch and a drink and people watching on the patio! There are always events happening every weekend that change all of the time. Following Sacramento365 is a great way to get a fresh list of weekend activities!

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
Someone that we have leaned really heavily on is Misty – the owner of Wild Heart and Wild Ones Salon here in Sacramento. The second we started out business she opened her arms to us in friendship and guidance and she has been an invaluable resource. She is so hands-on with her business and employees, when you walk into her salon it truly feels like a family. She has helped us connect with so many other small businesses and has been there to vent to, celebrate with, and just guide us along this crazy process.

Website: www.mahinaandsoul.com

Instagram: mahinaandsoul

Yelp: Mahina + Soul

Image Credits
Elle Adventures Photography Kayla Aesparza Photography

Nominate Someone: ShoutoutLA is built on recommendations and shoutouts from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.