We had the good fortune of connecting with Erika Icon and we’ve shared our conversation below.
Hi Erika, we’d love to hear more about how you thought about starting your own business?
There was a definite need. Almost 13 years ago, there were very few PR companies in the adult industry. Now, there are more, but only a few of us do it well.
What should our readers know about your business?
Many things that set us apart. Aside from the massive amounts of hard work and tons of results, we actually care about our clients. We don’t work with anyone we don’t believe in or don’t have enough to promote. Other agencies might just take people’s money and give them nothing in return–that’s not how we do business. We’re very proud of our clients and their success and what we’ve added to that.
We’ve gotten where we are today by word of mouth and referrals. About 85% of our business is referrals from current or past clients. Happy clients speak volumes.
I can’t say it’s been easy or is easy now–nothing you work for ever comes easy. Some interviews might drop into our laps, but many others I’ve worked hard to get and haven’t been afraid to reach out to an editor or writer I don’t know.
There are always lessons to learn. I think it’s hard not to give too much, but that’s probably a good thing.
We want the world to know we’re the top PR firm in adult. Also, we’re branching out into mainstream and are signing indie musicians and bands and cannabis-based businesses.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
Sadly, some of my favorite places are gone, and this was pre-COVID. I really enjoyed the martini’s at Lola’s on Fairfax, the Good Luck Bar in Los Feliz, Diavolina Shoes on Robertson.
My best friend actually lives in the area. But if other friends were visiting, I’d take them roller skating at Moonlight Rollerway in Glendale, to a roller derby bout with the Derby Dolls in Alhambra, drinks at the Standard on Sunset or Downtown, and possibly a stop at the Tiki-Ti in Silverlake. For shopping, definitely Soap Plant/Wacko on Hollywood Boulevard–they have fantastic pop-culture and retro items and one of the best galleries in the city. While we’re there, I’d also suggest we get a facial at Face Facial Bar. And to get an amazing view of the city, a hike in Runyan Canyon and possibly a drive up Beachwood Canyon to get the best view of the Hollywood sign.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I’d like to give a shoutout to Megan Stokes, owner of NMG Management. She gave me my first PR gig when she was the VP of Shane’s World. She actually convinced me to start doing public relations, which never crossed my mind, even though I had a background as an art director/copywriter in advertising.
All images are courtesy of The Rub PR.