We had the good fortune of connecting with Esmeralda Ginez and we’ve shared our conversation below.

Hi Esmeralda, can you talk to us a bit about the social impact of your business?
My beauty business helps the community by empowering individuals through permanent makeup and other beauty services that boost confidence and self-esteem, positively impacting their daily lives. We provide a warm, welcoming space where clients can relax, focus on self-care, and leave feeling rejuvenated. Our doors are open to everyone, embracing people of all backgrounds to ensure an inclusive and supportive environment for all.

Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
My business, Boujee Beauty & Glam, specializes in permanent makeup and a range of other beauty services. Starting out was challenging—I launched right as COVID-19 began, which made it difficult to find clients. In the beginning, I even offered free services just to gain hands-on experience.

This journey has taught me the importance of time and patience. Although there are moments when I feel eager to speed ahead, I remind myself to move step by step, progressing at my own pace. Every day, I’m learning and growing, building a foundation for lasting success.

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
If my best friend were in town, I’d definitely take her to the beach, on some scenic hikes, and to a few elegant restaurants. We both love dressing up and enjoying a great dinner together, and fitting in a fun workout is always a must for us too.

Who else deserves some credit and recognition?
I am most definitely grateful for my sisters Ruby & Perla because from the moment I started they told me to go all in and never give up. One of my sisters was actually my model when it came to doing eyebrows and thanks to her I was able to receive that confidence I needed to begin working on actual clients.

Instagram: @__boujeebeautyy

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