We had the good fortune of connecting with Esther Estrada and we’ve shared our conversation below.
Hi Esther, what role has risk played in your life or career?
Risk is necessary if you want to grow. I went from a comfortable salary job at a nice Beverly Hills law firm to opening up my own practice working out of my home office and not knowing when I would be getting my next paycheck. It was a risk I was willing to take because I wanted to build my own legacy and not someone else’s. I went from being a lawyer to being a business owner which also meant I had to take on more roles that just “lawyer”. I had to think of innovative marketing technics to stand out in this competitive legal market in LA, and my risky marketing technic has really been yielding the right results. I have pushed my personal social media pages as my main marketing campaigns. I was a little scared at first, especially since I am in the legal industry which is a serious industry. I was initially worried about what others “might think”, but we can’t live in fear of what other people think. It was the right move.
What should our readers know about your business?
I own a boutique personal injury law firm. I was actually a car accident victim myself when I was fresh out of high school. My family and I did not have health insurance at the time and paying for doctor visits was just out of reach for us. We should not have to rely on whether we have health insurance or not to get treated after an accident. Insurance companies are armed with vast resources to maneuver the legal system to their advantage, we believe that injured victims should have access to vast resources too. My team and I work endlessly to help balance the scales of justice for our injured clients.
I first started working at a personal injury firm in college. I saw the positive impact our work had on injured clients and I wanted to provide those services as a lawyer too.
Once I passed the bar and started working as a lawyer, I wanted to wait until I was ready to open my own firm. A year and a half in, I realized that no one ever feels “ready” to start their own business, you just have to do it.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
I would have us eat and drink our way through the city. We would likely start off at Dama in the Arts District for appetizers and amazing food. I would then have us work our way over to Soho Warehouse for drinks. Since we’d be in the Arts District, I would likely stop by our friends’ Shelby and Sandy’s studio for a tour of their latest work.
The next couple of days, I would take our friends on a Mexican food tour. I would have our friends go to El Ruso food truck, Tacos El Momo, Avenue 26 Tacos, Sonoratown, and Balam.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I have to thank my husband, Adrian Hernandez, for pushing me out of my comfort zone and really helping me structure my business. He has been my backbone throughout this process. I’d also like to thank my marketing team, Ladies First, for keeping me on track with content and ideas. They are an innovative group of ladies helping female entrepreneurs like myself.