Meet Eva Chan | Co-Founder @ Launch Pop | Forbes 30 Under 30

We had the good fortune of connecting with Eva Chan and we’ve shared our conversation below.

Hi Eva, what do you attribute your success to?
1. ) Shaping our culture inside and outside Launch Pop. When we began defining who we are and what type of environment we wanted to create for our team and founders, we also built a decision matrix for hard decisions. With team members, our first interaction is always a check on whether this team member can be a great fit in our family. Did this team member share the same values of being resourceful, self driven and hungry for growth. For example: With founders we work with, we vet whether they value being in a highly collaborative, high touch environment; if they value our rules of engagement to be kind first, being completely offline on weekends and weeknights etc. When we stand true to our values, we begin building a brand for ourselves, not only culture, but also an environment that allows us to be happy and be the greatest version of ourselves.

2.) Engineer Mindset. Although we are a service company, we always treat our services and methodologies like products. They need to be able to scale and be efficient. We offer services under research, branding, website, photography, packaging and growth that all work hand in hand with each other. If the service didn’t fit within our processes and team structure, we wouldn’t offer it. Instead, we would create great agency partnerships that do a better job at it than us. By doing this, we give space to our team to be more creative, more thoughtful in their work. For founders, they get to work with just one full-stack team where strategies are streamlined. We have the advantage of cross functional collaboration that drive real growth for the company. Some founders hire multiple agencies in place for different parts of building their business. Keeping these companies in sync is very hard. The secret to digital growth is when the entire funnel from ad to website to email and check out are aligned in their storylines, copy, etc. Other ways we’ve incorporated this mindset is in our weekly sprints – always prioritizing work based on what can be achieved within the week. Building services that can scale beyond just one individual’s knowledge/experience. Using data to inform our decisions even in branding and design.

3.) Staying nimble to the market. Being able to build team structures that allow us to grow or shrink resources depending on what the market demands. First half of 2022, a lot of founders and companies are looking to innovate on new product ideas coming out of COVID. Later in the year with the uncertainty of the market, many then wanted to stretch their dollars and shift their focus on driving up their sales so more companies wanted growth services. Building a team structure that allows you to easily scale up resources quickly is important to take advantage of how the market quickly shifts.

4.) Being smart with our finances. There’s a lot of careful thought surrounding our finances and how we strategize our agreements, payment structures, business model, hiring, taxes, corporate structure & benefits etc. As A result, we are able to be 100% bootstrapped, profitable from day 1 and make investments for future bets. Growing rapidly while keeping the needs of our founders and team members a number 1 priority.

Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
We help high potential founders build and launch eCommerce companies that change the way we live within 8 months and get funding.

We are not a transactional agency. We make sure branding and marketing lead to better chances of an investment. We consult and execute – allowing the founder to focus on building product. Our focus in the CPG space allows us to get smarter and smarter with every launch – shedding learnings with founders. Investors see us as an extension to quality deal flow. As a result, founders that partner with Launch Pop get access to investors above other companies.

Some of the brands we’re really proud of in our portfolio include:
1) Morning Recovery (www.morelabs.com) $8MM Series A
2) Rael (www.getrael.com) 17.5MM Series A led by Soft Bank, BAM and NYX Cosmetics founder Toni Ko
3) GEM (www.dailygem.co) $750K Seed
4) Hydrant (www.drinkhydrant.com) 5.7MM Series A

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
Orange County

Hop on a duffy boat and cruise around Newport. Park at one of the costal restaurants for breakfast.
Grab lunch at Otoro Sushi and get their premium chirashi bowl. Thick, fresh slices of sashimi!
Get a few friends together and reserve a fire-pit in Huntington beach.

Who else deserves some credit and recognition?
My hubsand Adam Baker, PA-C My co-founder Jane Lee
My best friend Angela Ly
The entire team at Launch Pop
Stuart Wood, CEO Caravel Law
The Gap & The Gain by Dan Sullivan

Website: www.launchpop.com

Instagram: https://www.instagram.com/echandesigns/

Linkedin: https://www.linkedin.com/in/echandesigns/

Other: https://medium.com/@echandesigns