We had the good fortune of connecting with Fatmah Muhammad and we’ve shared our conversation below.
Hi Fatmah, let’s talk legacy – what do you want yours to be?
I want people to remember my by the muslim american palestinian woman who inspired many women and girls to pursue their dreams and passion..to never give up no matter what..To give back to those who need help..and most importantly to be a peace maker and spreading love,happiness and unity through our famous palestinian knafeh
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
my business was founded by myself and my 14 year old daughter 3 years ago..Our main purpose in starting our knafeh dessert business was to unite people and spread happiness through our famous and delicious knafeh..what sets us apart from many businesses is that we treat every single customer like family ..we are also unique in that I am palestinian snd daughter is half black and half palestinian so introducing and breaking so many sterotypes everyday has been definitely amazing..We’ve had customers who asked us what country we came from and if we spoke english and the second they hear us speak they get embarrassed and it allows us to be able to break many stereotypes they had by having a small coversation about our backgrounds
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Best itenerary for when good friends snd family visit us is ofcourse stuffing them with some of our award winning knafeh..After that we usually have a big palestinian feast with our huge family..then visiting my favorite so cal spots.first I would take them to Laguna beach which to me is the most breathtaking and most scenic beach in so cal..Santa Monica beach and prominade is a must as well..I love taking friends to the griffith observatory..A must is a tour of Hollywood because any friend who visits always wants to see what Hollywood is all about..I love taking friends to Big bear and Mt..Baldy since Im really into nature and outdoor beauty…lastly we would visit all the amazing restaurants in so cal
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I would love to thank my amazing husband for his tremendous support and believing and supporting my knafeh as if it was his own..i also want to shoutout my amazing Parents who always taught me to dream big and to never give up on anything I love..A huge shoutout to my blood sisters and friends who are just like sisters to me who push me everyday to be the best version of myself
Facebook: knafeh Queens
Yelp: Knafeh Queens