We had the good fortune of connecting with Felice LaZae and we’ve shared our conversation below.
Hi Felice, other than deciding to work for yourself, what else do you think played a pivotal role in your story?
One of the biggest lessons I’ve learned as a working musician is the importance of establishing multiple streams of income, especially passive income. This came out of necessity as I was building my music career, but I soon learned that multiple streams of income really are the key to building wealth and stability. So I’ve definitely become a serial entrepreneur as a result and my current new venture is a wealth building, social platform called MUSE Collective.
Please tell us more about your business. We’d love to hear what sets you apart from others, what you are most proud of or excited about. How did you get to where you are today business-wise. Was it easy? If not, how did you overcome the challenges? What are the lessons you’ve learned along the way. What do you want the world to know about you or your brand and story?
My first company is Sweet Spot Sounds Inc which is a full multimedia production company producing music projects, podcasts, and live events. We also provide marketing, coaching, and development services.
I think what sets me apart right away as a working musician is that I structured my work as a business from the start of my career instead of as an individual sole-proprietor. Operating as a business has really given me an advantage and access to business resources not available to individuals. It wasn’t the easiest road with lots of trial and error, but contrast builds character–and perseverance is a character trait I have adapted over the years.
Anything you wish to be successful in that requires your time and energy can and most likely will provide challenges. But all of the challenges I have faced during my career have strengthened me and given me an opportunity to see my full potential. I now feel ready to take on anything life brings my way with a new level of self-belief.
One of the biggest lessons I’ve learned over the course of my career is to trust my intuition and follow my authentic vision. Especially as a performing artist, there have been many times when others have tried to tell me to do things one way, but it didn’t feel authentic. Don’t get me wrong, it is great to have mentors and advisors as guides along your journey of development, but it’s also important to not lose your identity along the way. I think this applies to any business you are creating. At the end of the day, stay true to yourself and the results will always be more fulfilling.
Networking, educating myself on my business, believing in myself, as well as having a passion for what I do has allowed me to be where I am today. I have achieved great things and have met great people that have shared the same passion.
This shared passion has allowed me to collaborate with like-minded people as we together build the world we want to live in. And now I’m excited to share these lessons I’ve learned while helping connect other creatives and entrepreneurs through the new venture I’m building with my co-founder, Princess.
We are creating MUSE Collective, a social platform dedicated to providing its members with a way to expand their wealth potential through knowledge, networking, and resources. Princess and I are both musicians so we found our industry classified as “non-essential” during this pandemic. We realized that we aren’t the only ones who are experiencing this harsh reality of having to figure out a way to adjust and pivot our method of income to more virtual and other creative means.
We started exploring investment opportunities through stocks, real estate and started finding remote music work as well. This process got our creative juices flowing and started us on a path of expanding our revenue streams. We started virtually meeting every day to brainstorm, research, and strategize. We realized that the proximity of our meeting regularly kept us motivated and inspired us to grow and build our wealth.
Eventually, we realized that we needed to grow and share this proximity effect with others and began building a social platform for entrepreneurs and self-starters like ourselves to network and help each other grow their abundance and wealth mindsets and that is how MUSE Collective was born.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
This is such an interesting question during this pandemic because there are so many places I miss going to and things I miss doing that have been limited or completely off-limits during this time. If I was taking a friend on a tour of LA, I would start with one of my favorite places to hike – Eaton Canyon in Pasadena. It has one of the coolest endings to a hike with a beautiful, natural waterfall. And while we’re in Pasadena, I would also take my friend to lunch at Huntington Library which is a gorgeous museum, botanical garden, and library. Next, we’d hit the Malibu Seafood Fresh Fish Market, grab some food, and go for a picnic at El Matador Beach. The Getty would also be on my itinerary not just for the art, but for the beautiful views of LA. On a more cheesy, touristy vibe, I’d also put going to Universal Studios on our list because I love Harry Potter and The Simpsons and it’s basically the Las Vegas of theme parks with boozy Butterbeer and Duff Beer. There is an incredible abundance of great places to eat in LA, but a few of my hidden treasures are Kaiju Sushi in Sherman Oaks, Tatsu Ramen in West Hollywood, and The Six Chow House in Studio City which has a dangerous bottomless Mimosa!
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I want to dedicate this shoutout to Joe Borges, my business partner in our company Sweet Spot Sounds Inc as well as Princess Fortier, my business partner and Co-Founder of our new venture, MUSE Collective.
Website: www.felicelazae.com, www.sweetspotsounds.com and www.musecollective.club
Other: Some of my additional business sites: www.TheNeuroNerds.com www.GameNightMarket.com www.JoeSoRocks.com www.BeautyWizardry.net
Ramon Solorio Joe Borges Steve Ward