We had the good fortune of connecting with Fernanda Martinez and we’ve shared our conversation below.
Hi Fernanda, have there been any changes in how you think about work-life balance?
My work/life balance concept has shifted over the time. I have worked tons the past 6 years to build my art business, but it wasn’t until recent months that I realized how much unnecessary burden I was adding to my life every day.
I really believe there’s a misconception of “dedication” and “passion” where people including me, devoted all our time and effort towards our job and get immerse in this dangerous path for years. But following this direction without correspondence in your personal life is the perfect recipe to disaster.
Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
My business has expanded over the years, I started selling a variety of products featuring my art at local fairs and markets. Having a strong local presence helped me to expand across bay area retail shops and curated online platforms where I currently sell exclusive art collections.
Even though growing as an artist has been very difficult, living in a multicultural environment has contributed for my work to be discovered and appealing to certain people.
One aspect that has distinguished my business from others is that it has broaden into different products and expressions; some artworks are translated into murals, wearables, packaging and many other projects.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Bay Area is my current home, I’m originally from Mexico city but I’ve lived in Oakland for 7 years. What I like the most about the Bay is the wide range of national parks and public areas to explore. Whenever I get the chance to host foreign friends and family, I like to take them to hikes around Berkeley and Oakland hills, followed by a brunch at any delicious breakfast places and to relax at the lake.
San Francisco offers numerous tourist attractions and breathtaking city views, which I really enjoy, as well as a vast list of restaurants and coffee shops offering diverse type of food: american, asian, middle east, latino among other culinary options.
Also not least important, is the variety of art galleries and museums that are open to the public, those are always in my list of “Must see” when you visit California.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I wouldn’t be in the place where I am now without the help and support of my family. My friends and artist community deserve recognition as well; they have attended my shows, bought my art, and recommended my work; they support me in all possible ways.