We had the good fortune of connecting with Francesca Garcia and we’ve shared our conversation below.

Hi Francesca, what was your thought process behind starting your own business?
The quest for true freedom. Being in control of my destiny was at the center of my entrepreneurial pursuits. In most cases, working for others limits one’s ability to achieve personal financial freedom and independence since the owner of most every company is seeking to achieve the greatest benefit from their business for themselves. That’s to be expected. As such, being in the owner’s seat is the place to be. It’s also important to recognize that in a capitalistic society that ownership not only comes with privilege but also great respect, a benefit that helps build greater self-confidence and pride in one’s self and their entrepreneurial pursuits.
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
My business pursuits involve social media, marketing, and product development and sales. I not only assist national brands in their efforts to market their products and brands, but also use my skills to develop and market my own brands of lifestyle enhancement products.

The advertising and marketing business model was once the exclusive domain of newspapers, magazines, and broadcast media. Having worked in traditional media advertising sales for years, I was well prepared to create and establish an innovative 21st century model of a media and marketing company by taking advantage of advanced technologies and the Internet. Of course, key to my success is the creation of compelling content. 
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
Los Angeles is one of the world’s most exciting cities and the center of the creative universe. The world’s most talented and creative people come to LA seeking their fame and fortune. As such, the city is blessed with an endless infusion of creative energy and vision that can be seen and felt everywhere one turns. And it’s this massive wealth of creativity that results in such an abundance of wonderful things to see and do.

Just to be in Los Angles is to be exposed to the best of everything that humans can achieve. Everyone has their favorite places and LA experiences, but the city is more than that. Its endless sunshine, incredible weather, and the beauty of its geography, inspires one to feel that they have found paradise. It is a place that fills one’s belief in one’s self with a sense that anything is possible. And that’s the real appeal of Los Angeles.Who else deserves some credit and recognition?
No one succeeds without the help and encouragement of others. I believe the spirit of entrepreneurship is within all of us. For me that spirit blossomed after reading a self-help book written long ago in 1960 titled Psycho-Cybernetics. Within its pages I first discovered the roadmap for developing many of the skills and techniques required to become a successful entrepreneur.

No business comes without challenges, but at the heart of overcoming the numerous challenges that all entrepreneurs encounter are the visualization and expectation of success, as well as, the willingness to learn and be able to expertly execute every requirement one’s business demands. Maxwell Maltz and his now legendary book, Psycho-Cybernetics, is a powerful tool for budding entrepreneurs. 

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