We had the good fortune of connecting with George Yu and we’ve shared our conversation below.

Hi George, what was your thought process behind starting your own business?
The thought process behind starting Foxhound was to provide recreational and hardcore athletes a reliable nutrition brand that serves their full spectrum of training. Having competed in the Ironman Triathlon a few years ago, I used a ton of sports nutrition to fuel through training and racing, but it was all full of artificial ingredients and horrible taste.

Thus, I wanted to provide products that would be healthy for the athlete’s overall life, not just provide some extra stimulant during training. Thus I decided to use ingredients that cross over into the Health and Wellness world such as Matcha Green Tea, Turmeric, Amino Acids, Coconut Water, Magnesium etc. Our flavors are also natural tasting with profiles like Matcha Lime, Coconut Mango and Strawberry Lemonade.

I wanted the brand to be a clean and natural as possible, thus I eliminated artificial ingredients like sucralose, silica, maltodextrin and artificial flavors. Furthermore, only one of our 3 products has sugar.

Since launch, I’m very happy to see athletes from all sports including Muay Thai, MMA, Running, Cross Fit, Triathlon, Jiu Jitsu all enjoy our brand!

What should our readers know about your business?
Very simply, Foxhound is clean fuel for competitors.

For competitive and recreational athletes, being strong and fast isn’t enough. They need peak mental and technical facility to execute training effectively.

We developed Foxhound Fuel to fulfill the following criteria:

1. Serve the needs of athletes.
2. Offer a clean, natural and easy to understand formula.
3. Contain proven and effective ingredients.
4. Provide a clean feeling and refreshing taste.

We commit to using only clean and effective ingredients! Rather than using high stimulant, artificial ingredients, our formula is more holistic. Our key ingredients include Matcha Green Tea, Turmeric, Coconut Water Powder, Amino acids and more!

We think the customer experience is everything and make sure the product looks good, is easy to blend, tastes great and is effective for the full training regimen!

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
My favorite places in Pasadena and the greater Los Angeles area are the gyms I go to: Modern Martial Arts and 10th Planet Pasadena. Their classes are insightful and challenging, the coaches are top notch and the community at each place is welcoming!

Who else deserves some credit and recognition?
We had some early adopters who helped give our brand a lot of credibility. These are high level athletes and brands who we connected with when our brand was just launched and gave us a lot of momentum. Among them, we wanted to highlight a few:

Angela Chang @angelasitan – Muay Thai Fighter based in Thailand

Mason Fowler @masonfowlerbjj – Brazilian Jiu Jitsu and submission grappling athlete in San Jose, CA

Janet Garcia @yahnet – Muay Thai and MMA athlete in San Jose, CA

Jun Lee @coachjunlee – Striking Coach in Fort Lee, New Jersey

John and Josh Wang Kim @twindragons – MMA Athletes in San Diego, CA

Satrawoot @satrawoot – Muay Thai Streetwear Lifestyle brand in Los Angeles, CA

Mission Muay Thai @missionmuaythailb – Muay Thai Gym in Long Beach, CA

New Ground Jiu Jitsu @newground_jiujitsu – Jiu Jitsu Gym in Sherman Oaks, CA

TJ Johnson @TJthethinkingman – Muay Thai coach in San Antonio, TX

Mary Barron – BJJ and submission grappling athlete in Austin, TX

Website: www.foxhoundfuel.com

Instagram: @foxhoundfuel

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