Meet Giorgio Suighi | Photographer

We had the good fortune of connecting with Giorgio Suighi and we’ve shared our conversation below.

Hi Giorgio, can you walk us through the thought-process of starting your business?
Looking back, my thought process behind starting my own photography business was truly a culmination of a lifelong passion and a strategic application of my professional background.

It all began with my childhood summers in Valtellina, where I first connected with a camera and developed a deep, intrinsic desire to capture the emotions I was feeling in a medium.

As I evolved as a self-taught photographer, I realized that I could tell stories through my images and evoke emotions in others. Once people around me started to express the feelings my initial work evoked in them and ask if they were for sale, I read it as a sign.

I tried to polish and develop my unique perspective and voice, pioneering hyper-color and integrating AI to create something truly distinctive.

The more I worked on this, the more I realized that this wasn’t just a hobby; it felt like my natural calling was shouting at me..

Drawing upon my corporate work, I began to see the potential to formalize this passion. I applied my business acumen to understand the market, identify my unique selling proposition, and strategize on how to monetize my art, whether through selling prints, working with and for brands, or other avenues, ultimately building a sustainable brand around my creative work.

Let’s talk shop? Tell us more about your career, what can you share with our community?
I think should be the others to tell what sets us apart, but from my standpoint I think what sets me apart is that I don’t just take photos—I try to build visual worlds.

I’m obsessed with capturing energy, emotion, and intention in a way that doesn’t just freeze a moment but invites the viewer into it and experience the same emotion I felt. Whether I’m shooting mountains, northern lights, or wildlife my focus is always: How does this make people feel? This distinct approach, and also combined with a unique blend of hyper-color and even AI integration, truly differentiates my work.

What I’m most proud of is the evolution, from someone who was simply passionate about photography to someone who can say that hundreds of people decided to have one of my prints in a sacred place like their home and have that emotion as part of their lives.

As per my initial answer, my professional journey, rooted in a lifelong love for capturing moments from my childhood summers, has converged with my background as marketing leader in advertising. This unique blend allowed me to approach my art with both creative vision and strategic business acumen.

Professionally, it’s been anything but easy. Managing a corporate role in a leadership position and a creative role in parallel is not easy.

There were moments where I doubted myself, moments the work didn’t pay off right away, and plenty of times I felt unseen in a crowded creative industry, where social media accelerated the competition.

But I kept going because I knew that mastery lives on the other side of consistency. I overcame challenges by shifting from ‘just creating’ to strategically creating. I stopped waiting for opportunities and built them—by treating my art like a business, by learning how to market what I do, selling myself (which, as an introvert, is very hard, believe me), and by aligning myself with people and platforms that shared my vision.

The biggest lesson I’ve learned is that your voice only gets louder the more you use it.
The more authentic I became in my work, the more magnetic it became. What I want the world to know is this: I don’t create for vanity—I create for impact, aiming for visuals that spark an emotion, a memory, or just take people away from the daily noise. If you’re looking for images that speak to something deeper, you’re in the right place (I hope ;)).

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Being always on the move makes it challenging for me to suggest only one place: there are so many areas and places I’ve lived in and travelled to that I really love ..

For week-long adventure if I think about two one my favorite places (Montana) I can start from Columbia falls in Montana, spend my time in my favorite B&B (Bad Rock B&B) , wander around the area and hike the stunning hikes in glacier national park, play some old style pinball at Gunsight Saloon, get the bes bison burger ever in three Forks, and a check at the local thrift stores to get a vintage 90’s tshirt

Right now, I’m living in Jersey City, and I would take them to get coffee at my favorite breakfast place, which is called Sam AM, a cozy and family-style diner where I feel at home. I would also take them to see the greener areas or places off the beaten path, compared to the average tourist, such as the Catskills or Beacon, to show them these little towns where community and human warmth come first.

When I was in California, I was living in the Inland Empire (Redlands) so would I go in little places like Idyllwild getting a good coffee, going to spend a day or 2 up there, or an entire week between that area and big bear area

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
There are so many people I’d like to. so I’ll put four here, and will let your team decide 🙂

The first is Franco Volpi, my first photography mentor. He is a sports event photographer who taught me how to be “scrappy” and use elements like a bag of rice as an emergency tripod, etc. He is also the very first person who saw my talent and kept pushing me throughout my entire journey.

Another one is my friend Keith: another stunning photographer and great friend. He’s my “living university” when it comes to gear and technique, and always finds a way to inspire my creativity.

Jenny Garrett, a fantastic friend and an artist with a unique talent. She has an exceptional talent for capturing emotions from people and is one of the best wedding photographers I’ve met. We supported each other many times and she’s part of those few people who kept me going even in the dark moments.

Marzia , the sister I never had. She motivated me during this entire journey, listened to all my doubts, complaints, crises, and helped me get the clarity I needed to transform my art in my dream work

Website: https://www.giorgiosuighi.com

Instagram: https://www.instagram.com/giorgiosuighi/lin

Linkedin: https://www.linkedin.com/company/giorgio-suighi-photography/

Facebook: https://www.facebook.com/giorgiosuighiphotography

Youtube: https://www.youtube.com/@giorgiosuighiphoto

Other: https://www.tiktok.com/@giorgiosuighiphoto

Image Credits
Giorgio Suighi (myself)

the ones of myself Credit: Marcos Rios