We had the good fortune of connecting with Grap3z and we’ve shared our conversation below.

Hi Grap3z, what’s something about your industry that outsiders are probably unaware of?
I think most people believe that all you need to make it in the entertainment business is talent. Don’t get me wrong talent helps a whole lot but it isn’t the key to success. Outsiders see it as a fun lifestyle full of traveling, partying and pretty much just living a Rockstar lifestyle. In reality I think the entertainment industry requires 90% work and 10% talent. So with that being said its not all its cut out to be if a Rockstar lifestyle is the thing you are looking for. I love what I do and I enjoy creating and pushing boundaries in an artistic way. So, for me, this isn’t work. It’s a lifestyle. A lifestyle of never ending production in film making, song writing and networking. If work is something you are avoiding than this industry is not for you.

Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
My artistic pallet has definitely expanded over the years. I think most creatives enjoy creating in any type of artform that allows them to express themselves. My experiences in life is what makes me different from the rest because no one else can tell my story and express my thoughts like I can. I love creating content that holds a lot of emotion. I feel like I can reach peoples hearts through pain and love. Most of my music is about pain and love. My wife sometimes describes me as a very depressing person but not in a bad way. I just enjoy listening to sad music and watching sad movies because for some reason I have a better understanding and enjoyment of pain than I do of happiness. Not that I can’t make happy music, but I just enjoy the darker side of life I guess. I find it more interesting. So that’s why most of music is dark in a way. I started off with doing strictly hip hop but within the last 2 years I’ve started looking for my own sound. Nowadays I dabble in the realms of indie pop, bedroom pop, punk, edm and even country just so I can find my own sound. Honestly, it feels more genuine to me and authentic when I make music this way because its truly who I am. I’m not out here trying to catch the next hit or next wave. I’d rather create music I personally enjoy and if people like it then they can enjoy it with me. I’ve spent way too much time earlier on in my career trying to please the ears of others when the realest thing I could of done is staying true to myself. I’ve always felt like an outsider in every local music scene I’ve been in so most of the time I’ve always just done my own thing. I make music for those that feel different and don’t care if they’re judged by others. I feel like the main key to anything you do in this life is being true to who you are. Once you figure that out, anything is possible. Being comfortable in your own skin will take you places insecurities can’t. I’ve had to go through my own spiritual journey to figure that out myself. In addition to that I’ve expanded my bag of skills with Videography, Video editing, Podcasting, Sound Engineering and currently studying for my bachelors in business at The Los Angeles Film School.

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
I live in LA so there is definitely a wide range of spots to go to. First, I would have to take them to my favorite spot in downtown LA called Grand Central Market. I love this place due to the amount of options you have and also all the alcoholic beverages you can enjoy for brunch. They have some fuego gorditas as well that will have you coming back! Next I would definitely take them up to the LA Fashion district to do a little shopping. The deals there will have you pulling money out the ATM non stop! Next stop would have to be this chill spot in Hermosa Beach Board walk. There’s like 10 bars and a lot of cool stores along the boardwalk. The bars are definitely a vibe since its right next to the beach. Another area I would definitely have to add to the itinerary is Highland Park which is located in the north east are of LA. Highland park is small town with hella vibes! A lot of good foodie spots and bars that are very lowkey but super popping. It’s also the town I grew up in as a kid before I moved to Utah. Aside from all these spots I’d have to end the week off with a smooth cruise down PCH with 420 vibes if you catch my drift.

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
There’s so many people that are involved in my growth and evolution but if I had to start with one it would have to be God and then my mother. Through my whole life my mom has been there through thick and thin. She’s very spiritual and has always kept me in her prayers with God. No matter what mess or trouble I was getting into, those two had my back. Another woman in my life that has helped me a lot in becoming who I am would be my wife. She’s really a huge part in who I am today. I’m not gonna lie, before her, I was really messed up. I’m still kind of messed up but I’m getting there. Her @ on Instagram is @ShotbyTenrocz and she’s also my business partner. We moved out to LA together back in 2019 and she picked up videography just to shoot videos for me. She’s also helped me out a lot with coming out of my shell because believe it or not I’m a shy rapper. Unbelievable huh? haha. I definitely owe her a GTR once we blow up this year! I also owe a lot of my success to my whole team. Shoutout to Jamal Rajad, Johnny Boy, Daniel Arroyo, Brian Christopher, Ectoh Lok and the whole U Ain’t Us SQUAD! I’ve got so many brothers that want this just as bad as I do and we wouldn’t be anywhere without each other.



Linkedin: www.linkedin.com/in/samuel-hernandez-grap3z

Twitter: www.twitter.com/mrgrap3z

Facebook: www.facebook.com/therealgrap3z

Youtube: https://www.youtube.com/c/TheRealGrap3z

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