We had the good fortune of connecting with Greta Jursch and we’ve shared our conversation below.
Hi Greta, why did you decide to pursue a creative path?
I wholeheartedly believe that the creation of visual content unlocks a new way in which humans are able to understand each other. Visuals of formats have the power to convey feelings, messages, and meanings that a language could never fully encapsulate. I became a graphic designer to create visuals that will resonate with others. I often think about the visual media that taught me valuable lessons growing up. I watched movies like Mulan (1998) for the beautiful imagery they were packaged in. Yet, I came out of that movie with a greater understanding of gender roles, feminism, and family. I am endlessly inspired by the ways in which I, a self proclaimed creator, can communicate complexities in a visual language of my own. There is something so innately human about symbols and images. I feel at peace in a profession surrounding them.
Alright, so let’s move onto what keeps you busy professionally?
I’m a visual designer with some UX/UI and photography experience. I’m about to finish up my bachelor’s degree in Graphic Design and Media and Visual Culture Studies. Thus, I am currently excited about developing my personal branding and entering the workforce post graduation. I’ve worked as a designer for 5 different companies in my college career and enjoyed each one thoroughly. I love being a part of a design team and seeing the work that such a creative environment can foster. I have gained infinite knowledge from the senior designers I have worked with and can’t wait to absorb even more. I’d say what sets me apart from others is my ability to be rationale and make something that serves the marketing requirements of the project, while also making it beautiful from an artistic compositional standpoint. There is no better feeling than creating a project that does both well! I would love for my work and my brand to be remembered for always effortlessly accomplishing that balance. Simple, effective, perfect. In my wildest dreams I become the Dieter Rams of Graphic Design.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
The itinerary would be entirely based around going to my three favorite LA museums: the Getty Center, the Getty Villa, and LACMA. In-between those visits I would take them to the West Hollywood Restoration Hardware showroom because it has immaculate vibes. And then of course we’d have to get our nature fill! Some of my all-time favorite spots are Point Dume in Malibu, the Topanga lookout, and Griffith Park/Griffith Observatory. I’m also a huge Lakers fan, so if it’s basketball season we will definitely be catching a game at the staples center. As far as food we are exclusively eating at Fresh Corn Grill and Zankou Chicken.
Who else deserves some credit and recognition?
I wouldn’t be where I am today in my career without the University of Redlands Art Department.