We had the good fortune of connecting with Gus Gougas and we’ve shared our conversation below.
Hi Gus, what was your thought process behind starting your own business?
I always knew I wanted to have my own business and after 20 plus years in corporate America, the time was right to take the next step. I explored buying existing business, franchises or starting my own company. After spending a week, with a former colleague, who bought a franchise in the new garage organization business, I was intrigued. What I like about the industry, was that it was new and had a very low saturation rate, that meant plenty of opportunities in the future. I also liked that it was a home improvement business. Due to my personal experiences as a homeowner and the dissatisfaction with the lack of professionalism within the home improvement industry, I knew a change in the level service, would be well received. The company charter would be to provide a level of service and professionalism that is common place in Corporate America, but unfortunately is lacking in the home improvement industry. I also decided to partner with former high school friend to start the business. While I had to corporate experience, he had small business experience of some 20 years. The next decision would do we buy a franchise or start a new company from scratch. While buying new franchise would have a faster ramp up schedule, doing so also comes with sharing a percentage of the gross revenue and we would be beholden to a franchisor about what products we could sell, pricing, marketing and more. In the end we decided to charter our own path and start our own company, hence OrganizIT! was born.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
The garage organization services industry is one of the fastest growing segment in the home improvement market and OrganizIT! is the go to Los Angeles & Ventura county garage organization company. We are a full service garage design and storage company that serves Los Angeles & Ventura county, with a level of professionalism second to none. Our charter is to bring a level of professionalism to the home improvement industry, starting with one garage at a time. We have been recognized by AngiesList as a “Super Service Award”, given out to the top 5% of their vendors, awarded the “Best of Houzz Award”, for excellence in Customer Satisfaction, by Houzz.com, voted the “Best Garage Design Firm”, by the National Association of Professional Organizers – Los Angeles and received over 100 5 star reviews on Yelp. However, the greatest joy we get on a daily basis, is the feedback we get from our customers that say working with OrganizIT! has been the best experience with a home improvement vendor they have ever had. This proves that whether you provide garage organization services, are a barber, lawyer or restaurant owner, providing a higher level of service and professionalism will be recognized by your customer and will help you to become successful.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Breakfast: Pantry DTL Lunch: Philipes or Apple Pan Dinner: Mussso & Franks, Mastros, Moonshadows People Watching: Venice Beach, 3rd Street Promenade, Hollywood and Vine Favorite Sports: LA Rams and Sofi Stadium Favorite Activity: Pickleball and Poker
Who else deserves some credit and recognition?
The partnership between myself and my business partner Tony Greer has been invaluable. The partnership has proved to be a great marriage of our individual strengths. While my focus within the company is sales and marketing, Tony focuses on the administration and operations. Tony is very detail oriented, exceptional with the numbers and ensures that every project is successfully completed to the clients satisfaction. OrganizIT! would not be the success it is today, without the collect efforts of both partners.