We had the good fortune of connecting with Harold Jutajero and we’ve shared our conversation below.

Hi Harold, what is the most important factor behind your success?
The success of my brand is rooted in two key elements: the people and our purpose. I prioritize creating a community where everyone shares a common belief in our mission. It’s rewarding to see family, friends, and people wearing Auxxilus and feeling connected to our journey. When individuals feel they belong, it strengthens our culture. At Auxxilus, we offer high-quality, luxury fitness products at accessible prices. What truly distinguishes my brand is our commitment to giving back; we actively support non-profit organizations, helping to make a meaningful impact in the community.

What should our readers know about your business?
I’m currently focused on three ventures: my personal brand, Harold Jutajero, which includes Haroldefinition.com, Auxxilus fitness wear, and Auxxilus Media. What sets my personal brand apart is our commitment to giving back and actively supporting non-profit organizations, which I hope will make a meaningful impact in the community.

I’m particularly excited about launching new products and seeing people proudly wear Auxxilus everywhere. The foundation of Auxxilus is built on the support of our community. By listening to their feedback and integrating their ideas, we’ve created a brand that truly resonates. Auxxilus also recently partnered with IONSavings a supplements brand that also launched their new skincare collection.

Like any venture, Auxxilus faces challenges and setbacks. However, with perseverance, grit, and a strong sense of community, we’ve been able to connect with those who share our vision. I’ve learned valuable lessons along the way: the importance of resilience, embracing failure, staying consistent, taking action, and celebrating small victories.

As a minority building a personal brand alongside Auxxilus and Auxxilus Media, I know firsthand that this journey is not easy. There are many challenges, but the rewards of success make it all worthwhile.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
I’d kicked things off in Downtown LA, grabbing breakfast at Eggslut, those sandwiches are delicious! After that, we’d explore The Broad museum and admire the stunning Walt Disney Concert Hall. The next day, we’ll be headed to Santa Monica for some beach time, enjoy a little lunch at The Albright, and then ride bikes down to Venice Beach, soaking in the vibrant atmosphere.

In Hollywood, the oversized pancakes are to die for at The Griddle Cafe before checking out the Walk of Fame and hiking up to Griffith Observatory for those breathtaking views. A day in Malibu would also be a highlight. My best friend and I would relax at Zuma Beach and indulge in a meal at Nobu. I would window shop on Rodeo Drive and have brunch at The Ivy, followed by a fun afternoon at The Grove. To wrap it all up, my best friend and I would head to Little Tokyo and The Getty Center, finishing our trip with dinner at Jon & Vinny’s and drinks at The Standard Rooftop, where the city views are absolutely stunning. It would be a perfect mix of iconic spots and local favorites!

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
First and foremost, I want to give thanks to God. Without His guidance, my story wouldn’t exist, nor would it resonate with others. I’m incredibly grateful to my parents for their unconditional love and support. I also want to extend my heartfelt thanks to my mentor, Nate Calima, whose guidance has been crucial in my journey of personal branding. Last but not least, I appreciate ShoutoutLA for this incredible opportunity, and I want to thank all the fans and consumers for embracing Auxxilus and being a vital part of our journey!

Website: https://www.haroldefinition.com/

Instagram: https://www.instagram.com/haroldjero

Twitter: https://x.com/haroldefinition

Facebook: https://www.facebook.com/haroldefinition

Other: https://auxxilus.com/
https://www.auxxilusmedia.com/
info@haroldefinition.com
info@auxxilus.com
info@auxxilusmedia.com

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