We had the good fortune of connecting with Helena Sardinha and we’ve shared our conversation below.

Hi Helena, can you walk us through the thought-process of starting your business?
I believe the two main driving forces for me to open my own business were: freedom and autonomy. Being a creative eager to speak about certain topics of the human experience, I thought creating my own projects and partnering with like-minded people would be a better route for my career. 

Alright, so let’s move onto what keeps you busy professionally?
I grew up in a family of strong idealists, one that wouldn’t accept reality for what it was. Still young, I lived in the promise of a new Brazilian left party, built on socialist values and human rights. When I decided to become an artist, at first as a dancer, I was taught that as long as the artist was politically conscious, the art would speak for itself. Throughout the development of my career, I went to find the balance between my political beliefs and my artistry. Human rights became the center of my work. Being a queer Latin woman, I’ve chosen to explore who I am. Every project I make is highly critical of some aspect of human existence. It was never easy – choosing to be an artist is not easy to the start, but I firmly believe that passion for the subject matters and the hope to create change always kept me going.

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
That’s a tough question when we are living in COVID times. But – thinking of the pre-world pandemic world that are a couple of places in Los Angeles that are dear to my heart. I love going to museums and LA has a lot to offer on that front: The Getty Museum, The Hammer Museum, and The Huntington Library, Art Museum, and Botanical Gardens are my favorites. To visit, definitely the Griffith Observatory, and Barnsdall Art Park – for some picnic and sunset watching. To eat, here are a couple of places I love: Night + Market Song (Thai), Speranza (Italian), Stella Barra (Pizza), Tandoori Eats (Indian), Mignon (Wine Bar), Proof Bakery, and Wanderlust Creamery. To drink, some of my favorite spots are Mama Shelter, The Hudson, No Vacancy, Dirty Laundry. Another place that I love going to is the Hollywood Bowl during the summer – a tradition of mine is going every year to watch Sound of Music Sing a Long.

Who else deserves some credit and recognition?
Driven Equation had many mentors and people who helped us be where we are today. Both Rafael, my business partner, and I are very grateful for the people we have around us – industry players, mentors, and professors. But overall, I believe having our family’s support was fundamental for us to be able to keep going, putting effort and time into the business.

Website: www.drivenequation.com
Instagram: @drivenequation @helenasardinha

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