Meet Hritik Mehta

We had the good fortune of connecting with Hritik Mehta and we’ve shared our conversation below.

Hi Hritik, can you walk us through the thought-process of starting your business?
For me, Art has always been about freedom. Freedom to express, freedom to create, and freedom to bring unique visions to life. Starting Sinema Inc. was a natural extension of my lifelong passion for art and creativity. This sense of liberty drives everything we do at Sinema Inc. Whether we’re crafting a commercial that captures the essence of a brand or telling a story that resonates with an audience, the goal is to create something that feels authentic and impactful. In the world of commercial production, it’s easy to get caught up in trends or to follow the crowd. But at Sinema Inc., we believe that the most powerful work comes from staying true to our artistic vision. We approach each project with a fresh perspective, pushing the boundaries of what’s possible, and infusing every frame with creativity and purpose. Our aim is not just to produce content, but to create experiences that leave a lasting impression.
Sinema Inc. is more than just a production company; it’s a space where creativity and innovation meet. It’s a place where ideas are nurtured and brought to life in the most compelling way possible. This is the essence of what we do—using the power of art and film to express, to inspire, and to make a meaningful impact in the world of commercial production.

Alright, so let’s move onto what keeps you busy professionally?
I have always been creating, in some way or the other throughout my life. As a kid, I spent countless hours painting landscapes out of my imagination or reimagining a scene I saw in a movie. As a teenager, I picked up the guitar and spent sleepless nights trying to perfect that one Led Zeppelin riff. Somewhere along the way, the bug of filmmaking caught me “and the rest is history”, as they say. Coming from a background in engineering, I wouldn’t say it was completely easy making a switch to making movies, but I just started making stupid short films for fun back when I was in engineering school. Then stuck Covid and it brought the whole world to a standstill. This gave me the time and opportunity to really consider filmmaking as a career when I was presented with the opportunity to join the team of SG Dream Media, a film production company based in New Delhi. I spent a good year and a half with them where I got to learn all aspects of filmmaking. After this, I decided to move to LA and join the New York Film Academy, where I perfected my craft and found my true artistic voice.
I am the most proud of the film I recently wrote and directed, “The Day I am Homeless, I Kill Myself”. It’s a satire on how the entire insurance system works and how “Fear” has become the prevailing currency of the world. Look out for it in the festivals sometime soon.
Through this journey I have had, the one thing that I learned is that if you want to do something, stop waiting for the right time and just go out and do it; and, “fix it in pre” if you can.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
I am a big museum person so I would probably take them to all the awesome museums around LA. The Broad, Getty, but one secret-underrated one is the Museum of Jurrasic Technology, which is full of weird and borderline creepy artifacts from the past, and, just when you are soaked up in all that weird creepy energy you are treated with a surreally serene tea garden filled with doves and sparrows on the rooftop of the museum. I know… sounds crazy right, but it’s true. Go check it out! To eat I would probably take them to the Grand Central Market, In N Out, Dave’s Hot Chicken, and of course, the delicious Butter Chicken my girlfriend makes.

Who else deserves some credit and recognition?
Films, Music, Books, Paintings, Architecture… Basically, anything around me that deeply resonates with me. As an artist, there are times I find myself lost and wandering, and often in such phases I would come across a piece of art that just completely makes sense for me in the moment and leads me into a blissful phase of creation. Some such pieces of art I came across recently are ” Prefect Days”, a film by Wim Wenders, “A Pigeon Sat on a Branch Reflecting on Existence” another film made by Roy Anderson and comics by Robert Crumb. Some other people whose work pushed me along the way are Jim Morrison, Stanley Kubrick, Haruki Murakami, the Grateful Dead and Peter Car Recording Co. ; just to name a few.
Other than art itself, I am incredibly grateful for the strong support system around me. My mom and dad have played a huge part in it being a constant backbone to me, always there with the right guidance and encouragement when I need it most. Their unwavering belief in me has been a driving force in my life, allowing me to pursue my dreams with confidence and determination.
So, this shoutout goes to the art that has shaped my journey and to the people who have supported me every step of the way. Without them, Sinema Inc. wouldn’t be where it is today.

Instagram: https://www.instagram.com/hritik_wait_for_it_mehta?utm_source=qr&igsh=MzNlNGNkZWQ4Mg==

Linkedin: https://www.linkedin.com/in/hritik-mehta-67388b274/

Youtube: https://www.youtube.com/@anatomyofamovie7382

Other: Sinema Inc.: https://www.instagram.com/sinemainc?utm_source=qr&igsh=OGU0MmVlOWVjOQ== 

Image Credits
Khushagra Jain Francis Kong