We had the good fortune of connecting with Candice Ferrell and we’ve shared our conversation below.
Hi Candice, maybe we can start at the very start – the idea – how did you come up with the idea for your business?
I came up with the idea of Rose’s for Roselyn while going through some major transitions in my life. I had gone from working in an insurance office, tried my hand at event planning, became a first time mom and realized there was still something missing from my life. I got out of a traditional 9-5 desk job to being an event planner because I wanted to interact with people on a more creative level. But then event planning quickly became to highly emotional because I was dealing with a lot of couples planning their big wedding day and it started to feel like I was loosing that creative freedom I was searching for. After I had my son, I still needed and wanted to work but knew it had to be still on my own terms but also allow me the creative freedom I wanted. Im a big nature girl at heart. Grew up camping since I was a baby. I also had this huge interest in healing stones and crystals since they helped me through various events in my life. Combining the two just made sense. Healing crystals and aromatic jewelry. I got to design my own pieces while incorporating some of mother nature’s greatest gifts, stones and crystals. I was also introduced to essential oils throughout this whole career change and was looking for different ways to use the oils in my every day life. Which is how, working with lava rock for the aromatic pieces of jewelry came about. Rose’s for Roselyn, Handmade Jewelry was then created and it is why I can say I have found a “job” that Im passionate about and it’s all me!
Let’s talk shop? Tell us more about your career, what can you share with our community?
My jewelry is aromatic and healing stone creations. You right away could think, “Im not into essential oils nor need healing stones in my life”. But here’s the thing, my jewelry can introduce you to essential oils or healing crystals without even trying. Most of us wear some sort of perfume, body spray, cologne. Essential oils are merely an addition to that category. Only, in a more natural less chemical filled way. One of my favorite scents is Gardenia. I used to wear this expensive designer brand perfume that had Gardenias in it. But then learning about what chemicals were found in perfumes, I stopped wearing them. Fast forward to being introduced to essential oils, I found a Gardenia essential oil and realized I wanted to be able to wear this as a perfume but in more fashionable way. I learned about Lava Rock and its properties and benefits and saw a piece of jewelry made from lava rock and LOVED the idea. But disliked the design. So I started to create my own designs. With the healing stones, I always had a connection with the properties and energies from healing stones. They fascinate me on how much they can really be apart of your everyday life if you’re open to receiving. Healing stones helped me on my pregnancy journey and therefore I wanted to incorporate them into me jewelry designs as well. Putting the two concepts of jewelry together, I was able to start collaborating with them both to get my end results which were aromatic healing stone pieces. You don’t see a lot of the two pieces blended well together which is why my pieces stand out. The challenges I faced and still are facing is constant balancing act between being an entrepreneur and stay at home mom. Now a mom of 2 littles ones, its even more of a challenge then before. I can admit that this is something Im still struggling with. Its a constant battle everyday for me but one I don’t intend to give up on. What I have learned is that everyday, you have to make time to want to dedicate to your business. You have to want to better your craft and you have to allow the time and space to be creative.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
This is a tough one for me. Im not much of the city girl let alone up to date on the night life near me. But, my friends wouldn’t be either. So, for a week long trip, I would make sure we went hiking on some of the local trails like Aliso and Wood Canyons Wilderness Park in Aliso Viejo or Red Rock Canyon Trial in Lake Forest. I would take them to the local farmers market at Laguna Hills which is not that big anymore because of near construction and the current COVID situation. But being able to support local businesses is still important. If we were to take a small road trip say 6 hours from me, I would take them to my favorite place in the Eastern Sierras and go camping in the June Lake Loop. This is a special place for my family and I because we come here every year to escape the city life and just reset. This is where I get a lot of my inspiration and motivation because Im out in nature surrounded by her natural beauty.
Who else deserves some credit and recognition?
I think my first shout out would have to be to my late Oma. Her name was Rose and it is with her in mind that I came up with the name Rose’’s for Roselyn. Anyone who knows me or customers who have read up about me, know that I never got to meet her, but we would have been best friends. From the stories I was told growing up about her and seeing pictures, something always resonated with me when it came to her. Not just the name sake, because my middle name is Roselyn, but because every time I see a picture of her, it’s as though she is talking to me. Right there with me. When I started thinking of my business name, as crazy as it sounds, she spoke to me. There was no question in my mind that this was the going to be the name of my business. Another person I owe a shot out to would be my husband. He pushed me and allowed me to pursue this journey and if it wasn’t for his time, dedication, financial support, none of this would have been a tangible option. After all we were going from a household of two incomes to one primary income. Starting your own business isn’t all that easy. There are no guarantees that it’s going to succeed. But my, husband gave me the confidence to pursue it. Dr. Jane Macris, a dear friend of mine, also deserves some credit for educating me more on essential oils and planting little seeds of ideas in my mind that fed my creative brain. She was a huge advocate for me when I started and just gave me that extra excitement to follow through with my ideas and designs.