We had the good fortune of connecting with Ify Yani and we’ve shared our conversation below.
Hi Ify, what was your thought process behind starting your own business?
I simply wanted to build something for myself. I think it’s important to have something that is yours, something that you’ve created that has meaning to you. It was also important for me to do things on my own terms, with my own rules and expectations which allows me to be true to myself.
Alright, so let’s move onto what keeps you busy professionally?
I’m kept busy by the creation process. It usually begins with responding to client inquiries; whether it’s through emails or phone calls. I also spend a lot of time planning for shoots, grocery shopping, developing recipes, shooting for clients, creating copy for content posts and of course editing. There are ebbs and flows to the business and so finding a good balance is very important and allows me to create at my best. Who else deserves some credit and recognition?
My family is my number one source of support and love! As a Nigerian-Canadian I’ve been exposed to a mix of cuisines which inspires me and speak to how I create. My interest in food is also attributed to all our family meals at the table filled with great food, stories and laughter. I’ve been supported by other creatives in the industry like Karishma Pradhan (Home Cooking Collective) and Betty Shin Binon (STEMS & FORKS). Both have such unique takes on recipe development and food photography and have given me encouragement and inspiration that I am so grateful for.