We had the good fortune of connecting with Isabella Mastrodicasa and we’ve shared our conversation below.
Hi Isabella, what role has risk played in your life or career?
I think that being a risk taker is absolutely essential when you are looking to expand your brand. New opportunities come from stepping outside of your comfort zone, and I try to do at least five things every day that will move my career forward and that make me feel ‘uncomfortable’. Risk-taking also allows you to avoid remaining stagnant, and to fall into a routine that won’t motivate you and push you to become the better and more successful version of yourself.
Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
I come from a small town in Italy that growing up offered me very little opportunities to develop into the woman I wanted to become, and that’s why at 18 I found my emancipation by moving to Milan to pursue a degree in criminal law. However, my mind has always been unceasingly creative and my heart needed to follow my passion for storytelling, which ultimately led me to move to LA in 2014 to study entertainment at UCLA. The hardest part for me was to leave behind a life I knew, to take a leap of faith towards the ‘unknown’, as well as adapting to a completely different culture, language, lifestyle, and working environment while still trying to find my voice and identity as a woman. I overcame each challenge with the determination and courage that I had the day that I packed my suitcase to move to the US, and also with the help of a few special friends and colleagues along the way. Today I work as a talent manager, focusing on digital content creators on the representation side and on International IPs on the producing side, and I cheer every successful and every defeating moment I experienced. The most valuable lesson for me, is that it doesn’t matter how many challenges life throws at you, you need to adapt, think smart, and KEEP ON KEEPING ON. Life will reward you in many unexpected ways if you follow your gut and passion, if you work very hard on your goals, and if you never lose faith!
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
I would definitely take my friends on a little ride to Malibu to experience the breeze of the Pacific Ocean, and to Mulholland Drive at night to feel the magic of the never-ending lights. These are two special places to me that I always go to when I need to remind myself why I am here, and why I fell in love with this city. I would also take them to Melrose for the flea markets and the delicious food, and to Downtown to enjoy the art’s district and the big-city vibes. At night, I would take them for a cocktail at The Perch, one of my favorite spots to admire the view, and to dance some salsa at La Descarga, a cuban speak-easy that offers incredible Burlesque shows and that became like a second home for me.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I think that our success is always a result of a few combined elements. They say that ‘success’ is when the opportunity meets preparation, but I think there needs to be the support of others in order for that equation to work. In my case, I wouldn’t be here without all the friends, colleagues, and mentors that helped me along the way, but also without all those who stood in my way: they made me stronger, smarter, but also more determined and focused.
photo by Valentina Socci