We had the good fortune of connecting with Isabelle Wei and we’ve shared our conversation below.
Hi Isabelle, what’s the most important lesson your business/career has taught you?
One of the most important things I have learned for starting my food blog has been emphasizing the significance of staying true to your roots and values.
When working on social media, it’s easy to get lost and lose sight of your goals because of factors like paying too much attention to the numbers, constantly comparing yourself to other content creators, and even sharing content solely for engagement rather than what aligns with your interests. While it is essential to appeal to your audience and customers in business, your passion and drive for your business or brand will vanish when you completely stop putting out material that is meaningful to you. Success is what most people aim for in a career, but that doesn’t have to make one stray from achieving happiness. You shouldn’t have to choose one or the other. To me, success and happiness go hand-in-hand with each other. They’re complements of each other.
Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
I have a food blog called Eatssabelle! I grew up in the Bay Area, but I also go to university in Orange County, so I get the best of both worlds when going on food adventures all over California.
One of the things I’m most proud of is how interactive my account can be via Instagram Stories. I always want my followers and foodie friends to get to know me. One of my favorite segments I do is my Strange Food Combo series! I let my audience submit their favorite strange food combos or any combos they’ve always been curious to try. After I get all the submissions, I dedicate a day to trying as many as possible and recording my reaction for everyone to see! I’m a very adventurous eater, so I’m always down to try just about any food.
I got to where I am today with the support from the foodie community and by putting in a lot of time and effort toward my interactions with people. To make the most of your experience as a foodie, it is essential to bond with the other foodies in the community. Not only will you be able to learn marketing strategies from them and get tips on how to run a successful account, but it makes the overall experience so much more fun! Everyone is incredibly supportive and kind-hearted, and it’s always super fun to be surrounded by so many fellow food lovers.
Balancing this account along with my personal life and other responsibilities made me feel burnt out a bit. When my account started growing more rapidly, I began to get consumed by the numbers. I started putting out content that felt like it would get more engagement rather than things I wanted to put out. I even started suppressing my personality a bit in Instagram stories because I wanted to maintain a specific image. However, this led to me becoming super burnt out and not wanting to continue with my food account. Finally, I was able to snap myself back to reality and get back in tune with my priorities. To this day, I have been able to stay true to my roots and run my account authentically. I’m always able to be my genuine self, and I appreciate that I have a platform where I am fully able to express myself!
I want to use my platform to help smaller businesses and brands expand or market, so if you know anyone who may need help with this, please let me know! I’d love to come to take pictures and share more about their establishments and stories! It has been an honor to learn more about people’s stories, and I can’t wait to give them their time in the spotlight, especially if their business has been struggling due to the pandemic.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Sunday (in Orange County) – Grab food at Phởholic in Westminster. This is my absolute favorite place in Orange County for pho! Plus, a bowl of pho after a flight is the perfect dish to have!
– Go to Airoma Cafe in Garden Grove to grab an ube latte and a strawberry matcha latte! My absolute favorites from there!
– Explore Phước Lộc Thọ, otherwise known as Asian Garden Mall, in Westminster to eat various Vietnamese dishes and support small businesses
– Dinner at Oc & Lau in Garden Grove
– Catch the sunrise at Corona Del Mar State Beach
– Breakfast Burritos from Rose Bakery Cafe in Corona del Mar
– Get some boba from Omomo
– Walk around and shop in Old Towne Orange
– Munch on some chicken tenders and fried pickles from Bruxie in Orange
– Order a bowl from Blue Bowl in Orange as a refreshing dessert/snack
– Go to Friendly Donuts in Orange for some tasty donuts (even mochi donuts!)
– Hike Malibu Creek State Park
– Eat at Neptune’s Net
– Take pictures at the Broad
– Pedal boat around Echo Park Lake
– Get grilling for dinner at Tamaen Japanese BBQ in Gardena
– Macaron ice cream sandwiches for dessert at the Milk Shop in Los Angeles
– Walk along Venice Canals
– Picnic at Hollywood Bowl
– Watch sunset from El Matador
– Hot chicken sandwiches from Howlin’ Rays in Los Angeles
– Ice cream from Wanderlust Creamery in Los Angeles – there are so many different flavors!
– Brunch at Bread Crumb Ohana Cafe in Huntington Beach
– Shopping at Pacific City
– Get takeout from Hanuman Thai Eatery in Costa Mesa
– Pick up mochi donuts and mochi cookies from Fill Bakeshop in Costa Mesa
– Lay out some beach towels at Newport Beach and eat our food while watching the sunset
– Stop by Morning Lavender in Tustin for a cup of coffee, pastries, and cute Instagram photos!
– Filipino food from Enzo’s Way in Orange
– Explore Rodeo 39 for a variety of amazing foods! I’ve really been wanting to try Banh Xeo Boys
– Go to J’s Korean Cuisine in Fullerton for its bibimbap and tofu stew
– Brunch at Snooze in Orange
– Grab some tacos from Taqueria Mexico in Orange. I love their cabeza tacos!
– Boba from Roastin Waters in Garden Grove – they have the cutest bottles!
– Yummy Hawaiin food from Da Hawaiin Kitchen in Huntington Beach
– Go to Nguyen’s Kitchen because the garlic noodles there are legendary!
Who else deserves some credit and recognition?
I want to dedicate this shoutout to my family and friends (including all my foodie friends, haha!) for teaching me the importance of hard work and giving back to the community. I also want to thank them for their endless support as I continue my journey as a content creator and as a young woman trying to make her mark in the business world.
I would also like to dedicate this shoutout to all the small business owners out there who are working extremely hard to support their families and establishments.