We had the good fortune of connecting with Ivan Talaichuk and we’ve shared our conversation below.

Hi Ivan, what do you attribute your success to?
I’m motivated by fundamental things to keep going and reach new heights.

1. Understand where are you going in the long run, but stay flexible on the methods you use to get there
2. High empathy and open-mindedness
3. Curiosity
4. Love and infinity

What should our readers know about your business?
We’re building a next-generation creative content collaboration solution made for teams and individual creators. We help teams to be more productive when they produce audio, video or other content. It’s a mix of content collaboration and project management solutions.

We’re excited because now it’s a unique time when the internet is re-calibrating from the side of how we work, how we cooperate, and how we consume. World shifted to remote-first after COVID-19 and accelerated further with the help of AI advancements. This all activated an “innovation-awareness” mode for many people who are now searching right solutions to thrive in this ever-changing environment.

With our goal to create the most advanced and human-centered content collaboration app for audio and visual industries we see a unique opportunity to make our product flexible for ever-changing world.

It was a really hard journey starting from 2018 to get to where we’re at — having industry-leading companies like Universal Music, Epidemic Sound, Red Bull and many others use our solution. Our secret is flexibility and high-quality of services for specific creative content production use cases.

We were changing Pibox according to market fluctuations and we were changing ourselves as people, so this is how we get there in short.

I love that picture that you might have seen where you see progress as small steps going up and up. We were going step by step by changing small things, but the main idea is to hold the final goal in your head, your direction. It should work like a compass.

We have learned many lessons, but the main one is this: Understand your fundamental goal and stick to it, but stay flexible in how you get there.

For example, if our goal is creating effective and comfortable collaboration app for our customers, we will stick to this main goal, but how we get there and what features will come next could change based on customers and market conditions.

Our story was pretty long, but the most important thing that I would like to share is that we came from a pretty deep experimental Ukrainian underground music scene. Not only art we were making was unpopular there, but also the music market was underdeveloped. So, we got to where we’re now by learning every day, and by opening our minds and hearts to customer needs.

Empathy is a key in such complex product stories. I love the phrase: Change is the only constant.

The road from underground to the enterprise was phenomenal and we’re still a very creator-oriented team. It helps us to bridge the gap between company-creator collaboration by being creators ourselves. Today is the right time to connect these 2 worlds to keep the approach both individual and scalable. Especially with the saturation of content creation possibilities that arrive each day.

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I think that a lot of things impacted my and our story. Starting from my parents who were supporting me in my early creative experiments and freedom to my current partners Pavlo (my brother) and Kateryna (my wife) who are constantly supporting and rethinking our journey both as a family and as Pibox founders. It is difficult to overestimate the role of these two people in the transformation of me as an individual and our company.

Website: https://pibox.com/

Instagram: https://www.instagram.com/ivanlorn/

Linkedin: https://www.linkedin.com/in/ivantalaychuk/

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