We had the good fortune of connecting with Jade Flogerzi and we’ve shared our conversation below.
Hi Jade, what do you attribute your success to?
I could list SO many things, but I’ve realized that only two things matter when starting your own business; you have to really want it, and you have to believe that it’s possible. If you have both of those things, nothing can stop you. The resistance that comes up when you start your own business is endless. So, when people tell me they are thinking of starting their own business, my first question is, “Oh awesome!! How come?” If it’s because they hate their boss, or they think it will be fun, that likely won’t be enough to push through all the obstacles. Additionally, when challenges arise, and you start telling yourself it’s not going to work, or it’s too hard, then you are toast. Game over. Mindset is everything.
That’s why it’s so important to stay close to positive people that believe in you. I have worked with multiple mentors from the start, including my current business coach, Nick Egan, PhD. A common misconception about business coaches is that they will teach you the logistics of running a business when their real value is changing your mindset to think big and believe that anything is possible. They hold up a mirror to help you recognize and overcome fears that are mentally holding you back, and unlock your true potential.
A common misconception is that you have to know a lot of things to start a business because it requires so many hats; marketing, sales, accounting, leadership, plus the skill of the actual work you specialize in. I used to tell myself, “I hate sales”, or “I don’t know how to delegate,” or “I’m not a good manager.” But it turns out when you really want something, and you believe it’s possible, you can learn to do anything. Last year was my second year in business and we grew from a solo-prenuer to a team of 4 employees, plus a half-dozen freelancers, and doubled our annual sales. And it’s just the beginning.
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
Clever Punch is a marketing team based in Santa Barbara, California. We help small to medium-sized businesses that are in service-based industries. We are an anti-marketing agency and the way we work is not the norm. I started the business because I was working as the project manager, to develop Folded Hills Winery. I had to wear so many hats and help manage all the moving pieces; hiring a winemaker, vineyard manager, financial advisor, architect, contractor, land advisor, and a marketing professional. The branding and marketing was the hardest part. We struggled to find people that could tell us in clear simple language what we were paying for, and what we could expect to end up with. That experience drives my passion for our common-sense approach to this day, and I look for people that share the same frustrations I did back then, because I know I can help them.
Some specific ways we are different are: We don’t use fancy marketing jargon. Our marketing support is based on good common sense, and always circles back to the goals of the business. All of our clients are on a monthly retainer that includes their branding and website costs. Our prices are displayed on our website, and we are fully transparent about what we do, and how we do it. We are full service, and social media is just a small part of what we do. We are super down-to-earth and super kind to everyone we work with and work for. And we pride ourselves on excellent communication. We align with our clients and everything we create feels like it’s coming from their business internally. And we offer the support and results from a team, for less than it would cost to hire just one in-house marketing person.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
Wake up and go to Handlebar Coffee Roasters on De La Vina. Then with cups in hand, we’d go to Hendry’s beach, put our names on the waitlist at Boathouse Restaurant and take a walk on the beach with my doggie in tow. After chile quiles and bloody marys at Boathouse, we’d drive thru Montecito and up to Cold Spring Trail for a nice 4-mile loop. Lunch at Bettina Pizzeria, followed by shopping at Dylan Star in the Funk Zone to pick out an outfit for the concert tonight. Dolphins jumping on the sunset cruise with SB Sailing. Drinks and dinner at Santo Mezcal before we head to the Santa Barbara Bowl’s outdoor venue to see a live show. In between the opening and main act, sneak up to the rooftop bar and have a beer overlooking the city during sunset.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
Our success is because of our creative and dedicated team. They are the ones doing the amazing work for our clients each day; Heather, Nicole, Madison, Riley, Will and, Ivy. We have been fortunate to grow our team and our clients thanks to my business coach, Nick Egan, who pushes me so hard – to the point where it makes me scared and uncomfortable, but he’s always right. The book, “The One Thing,” changed my life and got me off the hamster wheel, and instead thinking about what I really wanted to work towards in my career. Patrick Martinez was my first mentor, and if it wasn’t for him I would still be working for someone (or unemployed from the pandemic.) So many friends believed in me and were rooting for me, but Natalie Roth in particular has always been my biggest cheerleader and her support helped me so much in the beginning. And my husband Jeff, because he lets me be my weird, quirky, creative self, and even when he doesn’t agree with what I’m doing, he lets me just do my thing. I’m so grateful to have him. No one succeeds alone!
Photographer: Brandon Brown