Meet Jane Holland | Owner of Seventh House Vintage Jewelry

We had the good fortune of connecting with Jane Holland and we’ve shared our conversation below.

Hi Jane, how do you think about risk?
When it came to my vintage jewelry business, Seventh House, I was taking a huge risk. 7H required me to invest in an expensive product (fine jewelry), and invest in myself to properly source and educate myself about the jewelry world. An expensive product means the stakes are higher; which means my business expenses are always going to be higher, my branding always needs to be top notch, shipping needs to be safe, and quality must be impeccable.

As an online vintage retailer, everything is one of a kind. Which means I can’t “restock” bestsellers. Every time a piece sells, I start all over again with new photoshoots and new listings. I give all my inventory– every ring, bracelet, necklace, it’s moment in the spotlight.

When I assess risk, I look around to see what my competitors are doing. I see jewelry ordered from overseas, which hurts our economy and environment. The same style of jewelry starts popping up in every retail space. It’s what I call “copy-paste jewelry.” I see quick restocks and high resale rates for costume jewelry. It boils down to jewelry that virtually can’t be liquidated and has no resale value. It’s jewelry that won’t even last long enough to pass down to future generations.

So why did I take the intentional, scenic route when it came to my business?
The stories.
Jewelry is something that has the power to last generations. For centuries, it’s something we have used to cherish loved ones and their memory. Jewelry has the ability to tell our stories and express our personality. It says so much without words.
So when I hear that the earrings I just sold were gifted to a bride on her wedding day, or to a man trying to find the perfect gift for he and his wife’s anniversary, or that I sourced a charm that someone used to have so long ago and lost… it makes it all worth it.

Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
In astrology, the seventh house represents our relationships. When we gift jewelry, it usually signifies a strong relationship with that person. When we purchase for ourselves, we are self-gifting which represents a positive relationship with ourselves. The name 7H is a symbol for those meaningful relationships and the bond that forms in gifting pieces that last forever.

What sets 7H apart is our vision. We hand-select our jewelry, sourcing the treasures you’d wear on your wedding day, gift to a loved one, or pass down to future generations—pieces that capture so much charm they make you smile.
With the AI movement, we’re about to experience change faster than we can probably keep up with. We will start seeing many things phase out, especially artisanal work. Choosing a business that appreciates the past is my own way of trying to preserve something sacred. Handing down jewelry is something that dates back so far because there’s something so personal about it. There’s something so touching about the ring your grandmother always wore or the earrings your mom always threw on, the pocket watch your grandfather had, the tie tack your dad only wore for special occasions. There are some things that shouldn’t be lost or replaced… some things that shouldn’t be mass-produced or made by AI or machines.

Running a business is definitely not easy but I can think of harder things- like sitting in a 9-5 job and constantly wishing it was Friday (I’ve been there). Counting the seconds until the weekend is no way to live!

Something that held me back in my work was that I used to get caught up with perfection. I wouldn’t put something “out there” until it was perfect. The plot spoiler: it’s never perfect. You will always be editing, and re-doing. so might as well put something out there while you are already working on how you’re going to do it better. That’s how you gain momentum and carve the path for which direction you go in next. “Leap and build your wings on the way down” is the best quote I could offer for someone starting out. Don’t wait for perfection, because you’ll be tailoring your business forever anyway, so might as well get something out there.
Another hard truth I learned: don’t let fear hold you back. It’s part of anything worth doing. You’ll run into some snags, but you’ll also work your way out of them- building a business will teach you how! So don’t deny yourself the opportunity to learn.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
Los Angeles is so diverse. For a week long trip, I’d start off slow, on our first day we’d start out the morning going on an nice local hike to see some California scenery. We’d then get coffee and breakfast at Aroma Cafe in Studio City. We’d peruse the thrift shops on Ventura boulevard and then have dinner at the gorgeous Casalena in Woodland Hills. Day two we’d hit Malibu beach, drive up the coast and have lunch at Malibu Seafood. We’d sit on the terrace that overlooks the beach. Day three we’d make our way to Downtown LA, see the LA artwalk, and visit galleries. We’d stop at the famous Last Bookstore and get lost in books and good music. I’d show them Perch, the rooftop bar, and then head underground to Mrs. Fish to hear live music and eat sushi. We’d spend another evening at La Descarga; watch the burlesque show and cough a bunch in the cigar lounge. We’d spend a day in Santa Monica, I’d show them Original Muscle Beach and try to play on the playgrounds. We’d try acro yoga and try not to fall on our faces. We’d head to Urth Cafe for lattes, hit up some thrift shops, have lunch at True Foods Kitchen, shop Third Street Promenade. Watch all the musicians and street performers – tell my friend about the time we met a violinist on Third Street, became good friends, and hired him to play music for our wedding. After shopping we’d have dinner at Misfits. They would then, hopefully, go back to their hometown inspired and thrilled at everything they just experienced.

Who else deserves some credit and recognition?
The Seventh House jewelry collection comprises pieces once owned by remarkable women. While I never had the chance to meet these women in person, I did have the opportunity to connect with their families, who decided to liquidate their collections after their passing. Through these families, I learned about the lives of these women, their unique personalities, and the love they inspired in others. What’s truly enchanting is that each piece of jewelry in the collection mirrors the essence of its previous owner, right down to the very little elephant charm. I’d like to express my gratitude to these women and dedicate this tribute to them. They were grandmothers, mothers, sisters, and friends to many. It’s a privilege to help find their cherished jewelry new homes.

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