Meet Jase Lucas | Founder & Publicist

We had the good fortune of connecting with Jase Lucas and we’ve shared our conversation below.

Hi Jase, we’d love to hear more about how you thought about starting your own business?
concerning level of stagnation. While fields like marketing and advertising were readily adopting cutting-edge technology, social media, and advancements in the digital landscape, many PR agencies I’d worked with over the past decade seemed stuck in an early-2000s approach—some even actively resisted tools that could significantly improve efficiency and client outcomes.

Then, just a few months later, artificial intelligence burst onto the scene, and it was immediately clear this was a transformative tool for PR—one I couldn’t overlook while working at a traditional agency. I shared my thoughts with my good friend Mark, and together, we brought our complementary expertise in PR, marketing, entertainment, and writing to the table, envisioning a way to harness AI and other essential 21st-century tools so often neglected in PR. By October 2023, this vision became a reality with the launch of The Excellence Agency.

Alright, so for those in our community who might not be familiar with your business, can you tell us more?
The Excellence Agency is a team of writers, creators, trendsetters, and innovators all coming together with one mission: to tell your story in today’s world. We mix proven strategies with fresh insights and forward-thinking approaches to deliver standout results for new brands, talents, and projects. We’re here to showcase what makes you unique to the world’s gatekeepers.

Our PR services cover it all—media relations, influencer partnerships, image consulting, brand alliances, and more. We work closely with clients to help boost their visibility and impact.

What makes us different is our approach. New team members are often surprised by how data-driven we are, using SEO tools, analytics, and AI to shape our strategies and show our clients the impact we’re making.

At Excellence, we also believe in giving back. Each year, we donate 10% of our profits to non-profit organizations and offer a focused pro-bono program for cause-driven groups, helping them grow their reach and build support networks.

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
We’d start in mid-city with all the site – The Grove, Beverly Center, Melrose. A coffee at Alfred would lead to dinner on Sunset at Eveleigh. The next morning would start with a hike at the Paseo Miramar trail before a walk through Venice. That evening we’d go out in iconic West Hollywood. Before they left the next day, a beach picnic would wrap up our weekend.

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
In 2020, I started working with Petal & Pup, an Australian fashion retailer, where I had the chance to work closely with Chantel Rowell. Chantel led the brand’s marketing and communications teams, and right from the start, I noticed she had a unique way of looking at PR. Her approach to measuring success was refreshingly broad, and she always found ways to add real value to the brand, but what set her apart was how analytical she was. Unlike many senior PR execs I’d worked with, Chantel didn’t rely on feel-good statements or make excuses; instead, she dug into data and trends to understand what worked and what didn’t. Her results spoke for themselves—her numbers-driven methods played a huge role in the brand’s impressive growth.

Inspired by her approach, I began shifting my own thinking, which helped me see how technology was changing the game and led me to realize how stagnant PR had become since Instagram first launched. Without Chantel’s influence, The Excellence Agency wouldn’t be making the impact it is in public relations today.

Website: https://www.excellencela.com/

Instagram: https://www.instagram.com/excellencela/

Linkedin: https://www.linkedin.com/company/the-excellence-agency/

Image Credits
The Excellence Agency