We had the good fortune of connecting with Jasmine Bautista and we’ve shared our conversation below.
Hi Jasmine, maybe we can start at the very start – the idea – how did you come up with the idea for your business?
I have always been a fan of the horror genre from a very young age. The first horror movie I ever saw was the 1987 film Dolls, directed by Stuart Gordon. I was five years old and this particular film sparked my love for horror movies and the genre. I always wanted to start a candle business but I never knew what kind. Flash forward to March 2020 and being caught up in a pandemic, I had nothing to do but revisit old horror movies and the idea hit me. Shortly after that, I contacted my friend, later turned business partner, Lesly Limon, to see if she would be interested in joining forces since she is a graphic designer and a huge fan of horror as well. After a ton of research and a lot of scary movies later, Purgatory Candle Co. was born.
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
The thing that sets my business apart from other candle companies is that we really put a lot of thought, effort and research behind the products that we make. We really think about fragrances that correlate with the theme of the candle and we try to purchase supplies from local vendors in order to support our community. It’s been a weird, crazy ride, and our business has grown faster than expected due to social media. The demand for our products has been overwhelming, and we are currently still working through some growing pains. So needless to say, it hasn’t been easy but it has been fun.
We’ve learned early on that in order to keep our brand fresh, we should come out with a new product each month. This makes us unique because we can slowly build up our catalog while introducing limited edition products.
Purgatory Candle Co. is a WOC owned small business based in downtown Los Angeles. We hand craft each candle and make our items in small batches to ensure that you get the best quality. All of our candles are 100% soy wax and are free of Phthalates. We really put a lot of thought, effort and research behind the products that we make. We think about fragrances and designs that correspond with the theme of the candle and we try to purchase supplies from local vendors in order to support our community. In order to keep our brand fresh, we come out with a new product each month. This allows us to build up our catalog and test new ideas that may or may not work. We are still just starting out and our business has admittedly grown faster than expected and we are working through some growing pains but we are excited to see where the company will be in a year. We have a lot of exciting things planned and we can’t wait for you to see!
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
My favorite places to hang out in the city would have to be the flower district early in the morning so that you can get the first pick of the freshest flowers. For shopping I would recommend going to the Mystic Museum in Burbank to find some oddities and unique gifts and Y Que in Los Feliz for some custom t shirts. Some good eats include Grand Central Market, where there’s a little bit of something no matter what you’re craving. Burger Lords in china town and Monty’s Good Burger in K-Town is also a great spot to stop by for some vegan grub. For drinks, I would recommend the classic Tiki-Ti bar on Sunset, the Golden Gopher downtown and Bar Flores in Echo Park for all your libations. Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
Firstly, I would like to give a shoutout to our community. As a WOC owned small business, this means a lot to know that I am supported by my community. I would also like to give a shoutout to Lesly Limon, for her hard work and creative designs, Purgatory Candle Co. wouldn’t be what it is today without her. Lastly, I can’t forget our friends, family, customers and spooky community for their support and encouragement. They make it possible for us to do what we love.
Purgatory Candle co. , Lesly Limon