Meet JAYASHREE | CREATIVE PRODUCER/ PRODUCTION DESIGNER/ CONSULTANT

We had the good fortune of connecting with JAYASHREE and we’ve shared our conversation below.

Hi JAYASHREE, what role has risk played in your life or career?
Ultimately, I’m not going to glorify risk or pretend that I love it. I don’t walk into uncertainty without fear I still get shivers down my spine, I still wrestle with self-doubt. But the key thing is: I don’t let it stop me.
Do I take the risk anyway? Yes.
Do I fail sometimes? Absolutely.
And then? I try again.
I won’t say I’m fearless. But I am committed. What helps is realizing that the very fact I get to take these risks to explore, to try, to fail is something I’m incredibly grateful for. Not everyone gets that chance. So as uncomfortable as risk feels in the moment, it often means I’m in motion. And I’d rather be moving forward with fear than standing still with certainty.

WHAT I THINK ABOUT RISK -I try to weigh risk through a blend of gut instinct and logic. I ask: What’s the worst that can happen? What’s the best that can happen? And most importantly: Will I regret not trying?

I still take risks — just more calculated ones. I believe the biggest risk is staying still. Growth lives just outside the comfort zone, and I’m committed to staying in motion.

Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
My journey into storytelling started behind the scenes quite literally. While working as a PR assistant in film, I got a glimpse into how stories are shaped and sold. But I wanted more than a glimpse. I wanted to be part of the actual making to be hands-on, to help build the world inside the frame.

That curiosity led me to production design, where I discovered the magic of telling stories through things we often overlook objects, spaces, textures, colors. I realized that even a worn-out chair or a faded curtain could speak volumes if placed with intention. And I loved that. But over time, I started feeling the pull again a desire to explore storytelling in more ways, beyond just the set. I wanted to understand the full process, to own more of it, to have a louder creative voice.

Coming from where I do, I’ve rarely seen women especially in technical or creative leadership roles get the space they deserve. It’s not that women aren’t trying. They are. They’re everywhere on set, hustling, lifting more than their share emotionally, creatively, and literally. But the system? It’s not designed for them. Sometimes, something as basic as a restroom isn’t accessible during shoots. That says a lot.

And it’s not just women even many men I’ve worked with are trying to break in, push forward, do great work, but the system is set up by a few people, for a few people. And most of us regardless of gender are just trying to survive in that narrow structure.

So no, I didn’t get here easily. But I’ve learned a lot. And if I can’t change everything, I’ll start by changing something. I want to create a small cocoon, a space of no judgment, where creators especially the ones who feel like they don’t belong can come together, make things, tell stories, and not have to fight for every inch.

Because if we don’t build those spaces for each other, who will?

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
Trust me, I’m taking my best friend to Vegas.
Not just because it’s iconic (though it totally is), but because it’s been on my list for a while and what better way to tick it off than with my ride-or-die by my side?
we’d rent a vanity van yes, full-on road trip mode and just hit the open road. No rigid itinerary, just a map full of possibilities and a playlist that carries us all the way. We’d stop at camping sites, sleep under the stars, cook instant noodles with a view, and wake up to the kind of silence cities forget to offer.

The real thrill? Exploring food along the way.
From greasy diners to food trucks that serve magic on paper plates, we’d eat our way through small towns and big moments. Laughing. Getting lost. Finding weird roadside attractions. Making memories we’d reference for the next ten years.
That would be my kind of best-friend getaway a little loud, a little messy, a whole lot of freedom. Just two people, one van, endless snacks, and stories waiting to happen.
LA/ california has so many things to explore but its a shame I don’t have my best friends or a company to explore.

Who else deserves some credit and recognition?
I want to shout out my parents, my partner & his family, and my dearest friends the people who have held space for me, cheered me on, and reminded me who I am when I forgot.

My shoutout also goes to my circle the few friends and mentors who believed in me during the in-between moments. Not the big wins, but the long nights, the doubts, the rejections, the “what am I even doing?” kind of days. They didn’t always have the answers, but they never let me forget I could figure it out.

And I can’t forget the random people from back home to LA who showed up in unexpected, beautiful ways. Their kindness, however small, added up in big ways.

Lastly, this is for those who didn’t stand by me, who doubted me, dismissed me, or made me question myself you unknowingly gave me the push to prove that I could. You lit the fire that still keeps me moving.

So here’s to all of it. Every nudge, every no, every bit of love. You’re in this story whether you knew it or not.

Website: https://www.imdb.com/name/nm6143633/?ref_=nmawd_rvi_t_2

Instagram: https://www.instagram.com/jayashree_lakshminarayanan/

Linkedin: https://www.linkedin.com/in/jayashree-lakshminarayanan-09785b1a/

Image Credits
I have all the rights to the submitted images.