We had the good fortune of connecting with Jeff Couch and we’ve shared our conversation below.

Hi Jeff, why did you pursue a creative career?
The choice for my current career as a food photographer was a long time in the making, with many stops, starts and wild turns. Thinking back, the most exciting thing to me as a kid was to be drawing, I was not very good, but passionate about it. My first creative career was a chef where I learned a lot about patience, perseverance, and professionalism. Photography was always a hobby, something I was passionate about learning but couldn’t devote the time to it. My career path skirting the edge of culinary afforded me the opportunity later in life to dive whole heartly into photography. My personal work was/is capturing urban decay in the sense that every captured image is a spot in history. Food Photography was presented to me by my professor during a mentorship, I hadn’t thought about it, but he put two and two together and I haven’t looked back. Capturing your senses, making people hungry through images is so fun and rewarding.

Alright, so let’s move onto what keeps you busy professionally?
Having a chef background gives me a clear understanding of the kitchen, the food, the art and presentation. Food photography is about lighting, not only capturing the creators vision but make the viewer want to be a part of it. I was advised early on to focus on one segment of photography and become good at it. It doesn’t mean you can’t photograph other topics, just don’t promote them with your speciality. I have spent the last several years going to professional photographer festivals to be critiqued by other professionals, entering global competitions as well as trying to develop a social media presence. It has been a challenging because during this time I still had my not so creative career full-time but I am working my plan and continued to build out my studio, grow the client list and focus on becoming better.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
Osteria Mozza Nancy Silverton 786 Pizza Sun Valley, Ali Haider
Charcoal Venice, Josiah Citrin
Brents Deli, Northridge
République Walter/Margarita Manzke
The Original Pantry Cafe
Canters Deli

LA Kings Hockey Game
The Venice West

Santa Monica Pier
Santa Barbara, State Street
Getty House
Union Station
Pueblo de LA

Who else deserves some credit and recognition?
I would like to give a big shout out to my wife/best friend who has supported me through everything. She has always been the one to push me to peruse my passion and continues to do so. My kids for putting up with me and for always being there to assist when needed. I have had many mentors and friends that have helped me through the years, and I thank all of them for their support. A special thanks to all my clients who have put their trust in me to deliver their vision. Also, Professional Photographers Association for their dedication and support to our craft.

Website: JeffcouchFOOD.com

Instagram: @jeffcouchfood

Linkedin: jeffery-couch-280b7a119

Twitter: @jeffcouchfood

Facebook: https://www.facebook.com/jeffery.couch.336/

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