We had the good fortune of connecting with Jeffrey Markowitz and we’ve shared our conversation below.
Hi Jeffrey, what was your thought process behind starting your own business?
Like most businesses, the most profitable are the ones that help with customer needs. Right now, with all of the content needed on a daily basis, photography and video work the best. We decided to start our company with quality as our primary focus. As CEO, this made me the most excited to come to work every day. That excitement drives a company for the long run and through the economy’s ups and downs. When you focus on producing the highest quality work and not trying to cut corners on video and still photography shoots, it makes everyone happy and leads to referrals.
What should our readers know about your business?
As a White House photojournalist, I was at the top of my game. I regularly flew around the world on Air Force One taking pictures of the world’s most influential leaders, and even received the coveted honor of having my photos appear on the cover of Time magazine twice. And yet in spite of my success, I still had nagging questions about my craft. What was it that distinguished the very best photos from the other tens of thousands? Why did one photo resonate so powerfully, while so many others failed to move people in the same way? The answer would become the DNA that informs Creative Compound.– Creative Compound is unlike other production companies. We understand that it doesn’t have to be expensive to move people. It just has to be real. That’s why we designed every aspect of the creative and production strategy around capturing authentic human moments of lived experience. After more than a decade of producing affordable world class video, commercials, and still projects for companies, in-house agencies, and independent agencies Creative Compound has learned that successful modern content does more than sell products, it inspires customers with a vision of themselves that builds brand alliances to last a lifetime.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Creative Compound is located in the middle of the Fairfax District. This is one of the most unique places in LA. With Supreme, and The Hundreds close by there is so much inspiration for creative projects. We would start out visiting the stores on Fairfax. There is really great pizza at Prime Pizza. And I love to take clients to eat at Ysabel and Jon and Vinny’s. Half a block south of that is The Farmer’s Market and The Grove.
Who else deserves some credit and recognition?
I want to give a shoutout to all the clients that have given us the opportunity to help build their brands. When companies have millions of dollars on the line, the opportunity to be able to take on that responsibility to help them build a brand with content is a humbling experience. So without naming names, I would like to thank all those companies that gave our small company a chance.