We had the good fortune of connecting with Jennifer Carranza and we’ve shared our conversation below.

Hi Jennifer, we’d love to hear about how you approach risk and risk-taking
I have always a risk taker, especially when it comes to my business. I like taking risks, although it can be scary. This goes for every person who owns their own business. We all took a risk in opening a small business not knowing if it would work out. For example, with my business it has helped me grow and I believe I wouldn’t be where I am today without doing so. I’m not where I want to be but I am much further than I was almost 2 years ago. One recent risk I decided to take was opening our first store front, which will hopefully open soon.

What should our readers know about your business?
I’ve been a home based baker for almost 2 years now and I have definitely have grown as a person and business owner. I’m usually very shy and quiet but being a business owner I’ve learned I cannot be this way. I have to talk and interact with everyone whether it be to network and/or sell my product. I specialize in keto and diabetic friendly baked goods and in order to sell I must be able to explain my products. What sets me apart from others is my reasoning for what I do. A lot of my family members are diabetic (my mom being one). I know how hard it is to find baked goods that are sugar free AND low in carbs for her to enjoy, most grocery desserts are sugar free, but the sweetener being used is horrible for your health as well as it being super high in carbs. I absolutely love what I do and they’re my reason, rather than doing it because its the “trend” people are following at the moment.

This whole process hasn’t been easy especially being a home based baker. I think a lot of people are afraid or think it is unsafe to purchase from someone who does this from home. I assure everyone we are as safe and cautious as someone who owns an actual bakery, maybe even more so because we do it from home.

Another venture we are currently going though is opening our very first store front in the city of Pico Rivera, CA. It will be an all keto and diabetic friendly store where we will sell known keto brands as well as my own keto treats, possibly include other keto bakers. My husband came up with the name Poh’Keto (or po-quito). This process is way harder than we thought, we obviously didn’t think it would be easy but there’s a lot more than one expects going into this. We’re overcoming a few obstacles that have been thrown our way and will hopefully open our doors very soon.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
With COVID going around we’d probably stay at home lol. If my best friend wanted to take a trip with me I would leave the city and make my way to San Diego. I love it over there! We would stay in the city but take our kids to the beach, Legoland, the San Diego Zoo. My favorite spot to eat around that area is Dirty Birds and any place that sells brunch, most restaurants over there are delicious.

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
This series is dedicated to my family! My parents who are my rock and have been by my side this entire process, and have always had my back. My children because everything I’m doing and trying to accomplish is for them, I want them to look up to their momma and know I’ve always worked hard to get where I am. Lastly, my husband who has gone along with all my crazy ideas and business ventures I’ve tried (I’ve tried a few lol). He’s always believed in me and he continues to help me and push me to better myself and the business.

Instagram: @dulce_byjen & @pohketo

Nominate Someone: ShoutoutLA is built on recommendations and shoutouts from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.