We had the good fortune of connecting with Jerry “Lalo” Sanchez and we’ve shared our conversation below.
Hi Jerry “Lalo”, what role has risk played in your life or career?
You always have some fears when your risk-taking but it’s necessary. I roll the dice from to time by taking jobs and calloborations, I normally wouldn’t do for the exposure. I have taken underpaid gigs in an effort to network and secure the bigger gig and I have invested in things with no guarantee of return. Overall, I would have to say that more often than not it worked out as I hoped. The biggest risk is doing nothing.
Let’s talk shop? Tell us more about your career, what can you share with our community?
My creative interest began as a teen in the 80’s. It started with Drama classes, the Street Dance craze and disposable or 35 mm cameras with black and white film. I was just living life and having fun, it was a way to escape some things in my private life and the tough streets of Los Angeles. I always felt the need to document moments in time and in retrospect, I’m glad I did. I still feel that way now and everyone knows my love for nostalgia! so, it’s no surprise I’m known for vintage inspired conceptual photography. Conceptual art has been around for decades but I feel, that my style in subjects, lighting and edits sets me apart. I try not to be like anyone else. I’m excited to translate my visions into short films | vlogs soon. I believe any good project should be hard because it means you have passion. The cherry on top is when your happy with the results. I’ve learned that when your out there in the hustle “Don’t believe anything hear and only half of what you see” people like to talk but it’s usually just that. You have to make your own lucky breaks – stay focused. I hope that my Nostalgic images and videos will bring a smile to everyone. The goal is to Edify. Amaze & Uplift.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
We would start with nice breakfast at Norm’s and then head to Malibu, scenic route or Manhattan Beach for fun in the sun day one. During the week, it would be some scenic cruises in route to some of LA’s best museums like the Getty, Peterson Automotive, The Grammy or Hollywood Museum maybe hit a few superb eatery spots for lunch like El Coyote Cafe, Pink’s Hot Dogs, Cole’s French Dip, Frogtown Gourmet Taco Truck & Tommy’s, etc. The Night scene is my thing, “I’m known from coast to coast like butter toast” when it comes to some of LA hot spots for cocktails, appetizers & dining. My favorite spot is the Iconic Musso & Frank Grill in Hollywood. “The Mary Pickford Cocktail” or any Martini is a perfect Martini! they keep their cocktails iced! and fine dining. The Dresden’s “Blood & Sand” is so good! It’s listed as The World’s Most Tantalizing Drink” , Their Old-Fashion is darn good too! A fine dining spot with tasty pork chops! We definitely have to stop in at The Formosa the best Chinese Historical Restaurant ever! excellent food and drinks and beautifully restored to – it’s Glory days of Hollywood. Lastly, Tiki Ti on Sunset small bar since the 1960’s the best Tropical drinks anywhere! Ray’s mistake is Tiki-Ti’s signature drink. I have so many memories and places but these are just to name a few. The people you meet at these establishments are always interesting and fun always a good time. Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
My circle of genuine friends are few. In that circle is a good friend by the name of Ricky “Jeckle” Felix, he has always been very giving and encouraging friend. Ricky tasted success early in life and has experienced highs & lows but no matter what he has always been a supportive person with amazing talent that has inspired me and many others and always pushing me to get back up when I feel defeated. He pushes you with straight talk and love. I have seen him re-invent himself many times and it’s inspiring! Words cannot describe the value in person like this. Jeckle is an unselfish person and one you definitely want in your corner.
CASSIDY COOK – STAN LAUREL LEGACY JENNY DAME – 1970’S INSPIRED VINTAGE ROZE – 1970’S INSPIRED ANDREW G – 1940’S INSPIRED