We had the good fortune of connecting with Jesse Brune-Horan and we’ve shared our conversation below.

Hi Jesse, we’d love to hear about how you approach risk and risk-taking
I really love this question, mostly because I don’t believe in risk. I believe in making choices.

I’ve learned having attachment to specific outcomes is grounds for major upset and suffering. Some ideas and projects work, some don’t. Sometimes you’ll hit a home run and other times you’ll strike out. There’s rich potential in both scenarios.

I’m definitely someone who has learned through falling down. Today, failure doesn’t scare me because failure doesn’t exist for me. Things don’t always go according to plan and that’s okay. I pay attention. I learn. I grow. The next time I’m faced with a similar opportunity, I’m better equipped to move in the direction that promotes success.

I’m not suggesting you make impulsive and careless choices. Do your research and prepare yourself the best you can with the information and resources you currently possess. Hold the vision of an outcome you’d like but don’t cling to specific results or you’re just going to suffer.

If you expect everything to work out, it will. The final result might not look like you originally imagined, but eventually you learn the low moments were just as important as the high moments. It’s all part of your business’s growth trajectory.

Alright, so for those in our community who might not be familiar with your business, can you tell us more?
I currently run two businesses.

First, my personal brand, the fed collective (www.thefedcollective.com), is a holistic lifestyle destination and e-commerce store. It features a curated selection of goods and services designed to promote and support a healthy and harm-free lifestyle. From crystals and gems to organic beauty products, our store is a valuable resource for those who prioritize heart-centered living.

Second, I’m the Director of Operations at Violet Cooking School (www.violetla.com/school). I develop and host a multitude of classes, series and special events tailored to those who love to cook and want to grow their culinary skills. We offer experiences for corporate clients as well as opportunities tailored to aspiring chefs and foodies alike.

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Self Realization Fellowship Lake Shrine > A beautiful walking path surrounded by lush gardens, a pond full of koi fish and turtles, and meditation spots. A truly magic place for those looking to experience some of the best spiritual destinations in Los Angeles.

Hollywood Farmer’s Market > A special treat for those who like farm-fresh produce and eclectic art. The vibe here is wonderful and you can fill up on delicious food created by some of our best local vendors. *Sunday morning – early afternoon.

Crossroads on Melrose > OM-azing vegan cuisine. Some of the best in the business. Truly worth a visit.

Violet Bistro in Westwood > A gorgeous Cali-French bistro with fantastic food and a beautiful courtyard garden. Plus, it’s a woman owned and operated establishment, which is always a plus for me.

Venice Beach > Just because you have to experience this place at least once in your life.

Veda Yoga Center in Culver City > A lovely yoga studio that’s reasonably priced and run by one of the loveliest humans on the planet. Great classes and it’s always nice to support small businesses.

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I’d like to extend deep appreciation to two folks.

1. Dana Slatkin, Proprietor or Violet Bistro, Bar & Cooking School

Through her example, she’s taught me how to grow a thriving business with grace and kindness. She’s also demonstrated how to unapologetically cost goods and services at a price that reflects their true value… beginning with your own time.


Jacob Glass, Spiritual Teacher & Coach

He reminds me of the importance of having a healthy inner life and the simple practice of aligning my thoughts with the vision I hold in your heart. Brilliant.


Website: www.thefedcollective.com

Instagram: @jessebrune

Linkedin: https://www.linkedin.com/in/jessebrunehoran/

Other: www.violetla.com/school

Nominate Someone: ShoutoutLA is built on recommendations and shoutouts from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.