We had the good fortune of connecting with Jimaye Nguyen and we’ve shared our conversation below.

Hi Jimaye, what role has risk played in your life or career?
The people who take risks are the people who succeed. If everyone did what everyone else was already doing, there wouldn’t be innovation, growth, or excitement. I came into this industry with very little knowledge of fashion and swimwear. But that lack of knowledge is what made me successful. Due to my lack of knowledge, I took a lot more risks and challenged a lot of traditional practices of swimwear. I took the risk producing the first reversible swim briefs. I took a risk with bringing textured swimwear to the men’s market. I took a risk with every part of my swimwear: how it was sewn, the stitching, etc. Risks may sound scary, but it’s really the only way to make things better. The key with risks is to make sure you have strategies on how to manage it. Instead of avoiding it, can you mitigate the risk? Can you transfer the risk? Thinking through these risk management strategies will help make taking risks not so scary.

Alright, so for those in our community who might not be familiar with your business, can you tell us more?
Jimaye is an innovative men’s swimwear brand. At Jimaye, we embrace everyone’s individuality, empower you to aim high, and encourage you to create the most powerful version of yourself. We are not making swimwear, we are creating a reflection of the ideal version of you. We believe everyone should continue to grow and innovate in order to reach their full potential. Our company does the same. We challenge sewing techniques, fabric choices, and many other standards of traditional swimwear. You won’t be like everyone else in our swimwear. We don’t believe in breaking your bank. That’s why we made reversible swimwear, swimwear that can be dressed up for many occasions, and swimwear that lasts. It’s not too much to ask for luxury swimwear at an affordable price. You can have it all. It’s not the price tag that gives value to swimwear, it’s the person wearing it. We make swimwear that makes you feel confident at every event you attend. We want to inspire you to be the best version of yourself. That means we need to be the best version of ourselves. From outstanding designs and sustainable operations to spectacular customer service, perfection is just our starting point. Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
Entrepreneurship can be very lonely and scary. During the first year, I had a lot of self-sabotaging thoughts. A lot of feelings of imposter syndrome. Jen Sincero’s book, You Are a Badass, helped me get out of my head and gave me the confidence I needed to push through to where I am today. Whenever I get in my head about anything, I turn on the book (on Audible). I’ve now read/listened to this book more than 11 times.

Website: jimaye.com

Instagram: jimaye

Facebook: jimayeapparel

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