We had the good fortune of connecting with Jina Kim and we’ve shared our conversation below.

Hi Jina, do you have some perspective or insight you can share with us on the question of when someone should give up versus when they should keep going?
This is a fun question because I’ve grown up giving up alot of things. To name a few: gymnastics, golf, guitar, clarinet, track, volleyball, basketball, architecture club, but all of these hobbies were things that I felt influenced to do. I never knew who I was or what I wanted. I remember always being envious of my creative friends and thinking how I wished I had something that I loved the way they did. It wasn’t until I lost my job at the age of 27 that I felt like I needed to figure myself out. I moved to LA and I had no choice but to find any job to make ends meet. I spent day after day applying and was looking for any opportunity. After a while, I realized that I needed to switch my mentality and really figure out what I wanted to do. I always wanted to start a business and I always had a love for food, so I went for it and started a cheesecake company that gradually turned into something so much bigger; Cheesecake Baos! It all started in November 2020 and we don’t see ourselves stopping any time soon! I choose to keep going because I love being busy with the things I love doing. If you stop enjoying it and you stop loving it, then that might be a good sign to move on to something else.

Please tell us more about your work. We’d love to hear what sets you apart from others, what you are most proud of or excited about. How did you get to where you are today professionally. Was it easy? If not, how did you overcome the challenges? What are the lessons you’ve learned along the way. What do you want the world to know about you or your brand and story?
I work in three businesses: I own and operate a youtube channel and my cheesecake bao company, and I work for a private equity firm. I am most excited about my cheesecake bao company, Blend Sweets. I had to lose my job and mentally lose myself to get to an “entrepreneur” mindset and actually think that I was capable of starting my own business. The challenges never end, whether they are big or small, however they need to be tackled in order for me to achieve my goal of getting the world to try cheesecake baos!
The biggest lesson I learned was to not think too much about competitors or potential negative outcomes. The brand that my partner and I built is true to us in every way. We strive to be our authentic selves and it has been working for us so far!

I want the world to know about cheesecake baos!

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
All my best friends know where I would take them: Koreatown. We would eat breakfast, lunch, dinner, dessert there, go to the korean bars and drink soju, and then hit up a karaoke bar. Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
My shoutout goes to my fiance, Kenan Nadar. I can’t imagine me finding myself as much as I have without his constant support. I love you with all my heart.

Website: sidewalktalks.com

Instagram: https://www.instagram.com/blendsweets/?hl=en

Youtube: https://www.youtube.com/c/SidewalkTalk/featured

Nominate Someone: ShoutoutLA is built on recommendations and shoutouts from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.