We had the good fortune of connecting with Joel Ferber and we’ve shared our conversation below.
Hi Joel, how do you think about risk?
Many people view pursuing a creative career pathway as a risk. I tend to look at it in the opposite light. More so, I believe that every choice is a risk. Walking out the front door every day is a risk. Choosing to move to a new city is a HUGE risk. Full disclosure, pursuing music as a career is a major risk. Giving this interview and sharing my opinions which will live on the internet forever?! Risk. However, nothing is as risky as the regret you will experience down the road had you not at least given yourself a proper chance, and realized your full potential. With enough time and life experience, we can all figure out what brings us the most happiness, and what we value the most in our lives. Any risks taken in pursuit of those things are the ones that are worth taking. In my own personal life, I’ve experienced this in many ways. The first and most critical choice being to come to Los Angeles and try to make it as a producer at all. Over the last five years some of my choices have lead to dead ends, and some have lead to amazing opportunities that I would have never been offered had I not stepped out of my comfort zone. A more recent choice was to focus the majority of my efforts toward my own band, True North. Since I decided to narrow my efforts, we’ve written a full album, signed a record deal, collaborated with some of our biggest influences, and been offered a publishing deal.
Let’s talk shop? Tell us more about your career, what can you share with our community?
Currently, the project I’m most excited about is my band’s upcoming album. As an alternative rock band, our arrangements typically consist of live drums, guitar, bass, and vocals. However, I’ve spent the last few years taking a deep dive into pop music production, which I feel gives us a unique approach to the genre. We really pushed ourselves to do something different. We created the songs that WE want to hear being released, and that’s what makes me so excited to put this record out.
The road to where I am today has been like a maze, that ended up really just being a circle. Circa 2015 I started a band. We played some shows and recorded a couple EP’s. A few years later, I started an EDM/pop duo called Highlnd. Over the next few years I became stretched too thin between my two artist projects, on top of producing for other artists, and not to mention working a side-job on the weekends. It was clear that I needed to make a difficult decision and re-evaluate my musical goals. I’d spent so much time and energy on Highlnd, and I was beyond proud of our music, but I ended up quitting that project entirely to focus on my band.
I had to try every path to figure out what my real strengths and passions are, but I picked up some crucial skills and insights along the way. I would not be the producer/artist I am today had I not gone down those paths. Through this experience I learned that if you try to accomplish everything, you might just end up accomplishing nothing. I learned to trust my instincts and do the things that excite me, and inspire true individualistic expression.
What I want the world to know is that nobody actually knows what they’re doing. My entire style as a producer and creative is just throwing things at the wall until something something inspires me and leads me down a path. Just try things. Don’t overthink it.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
There are a coupe hiking spots/views that I love in LA including the “Wisdom Tree” hike in the Hollywood Hills, and “Top Of The World” in the Palisades. Both have incredible views of the city. In terms of food, I am a breakfast person. My two favorite spots in LA to get breakfast are Cafe Los Feliz, and Griddle Cafe.
Other cool spots to mention would be Melrose Trading Post, The Last Bookstore, Grand Central Market, and The Comedy Store.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
There are so many people who come to mind that deserve a shoutout. The first being my parents, and grandparents, for encouraging music from an early age and always being supportive with my creative endeavors. The second being my close collaborators, band mates, and honestly myself, for always pushing me to be better than I was yesterday.
Instagram: @joelferber and @itstruenorth
Twitter: @joel_ferber and @truenorthbandla
Amber Parades Noelle Denton