We had the good fortune of connecting with Jordan Roselli and we’ve shared our conversation below.

Hi Jordan, have you ever found yourself in a spot where you had to decide whether to give up or keep going? How did you make the choice?
This question hits home for me…

I’ve been struggling with mental illness my whole life and there are times in your life, career, or relationship when everything in your body is telling you to give up. You see no way out and think that giving up is easier.

Shit is gonna happen. Regardless if you want it to or not. You could prepare for everything and shit is always going to hit the fan…It’s not about “if”, it’s about “when”. And it’s not about the shit that happens. It’s about how you handle it. If something is going wrong, that’s more of a reason to try harder and to not succumb to your feelings and anxiety. If you want to be the boss, you gotta act the part. Sometimes you didn’t put yourself in that position. Sometimes it chose you. Either way, you gotta play the cards you were dealt.

There’s. No. Other. Choice.

Find happiness in what you do. Find something to be passionate about. Find anything that you can grow attached to and care about. Move with intention.

So…How will you know to keep going or to give up?
When you find something that gives you purpose. And when you do, you know that giving up was never an option.

Alright, so let’s move onto what keeps you busy professionally?
If there’s one thing I truly believe in this world, it’s that EVERYONE needs a passion. My art is my passion. It’s my love and what brings me true purpose and fulfillment in this life. Producing and engineering is just part of what I do at my studio and I love every second of it, as well as the people I work with on a regular basis.

Being unique or different in this industry is hard. Especially while staying true to yourself. But I feel like staying humble, genuine and kind is what has always set me apart. I’ve got no ulterior motives for doing what I do. I get to do what I love everyday and I want to share that happiness and therapy with others. I’m honored to be able to call every one of my “clients” my friends. They support me more than they could ever know. I pride myself in that they keep coming back. Not only because I’m welcoming, but because what I do has quality and substance.

If you asked me if I’d be where I am today, 10 years ago. I’d think you were crazy. When I was 19, I was down and out. Struggling with mental Illness and trying to find purpose… I was homeless, fresh out of jail and had little to no relationship with my family. To have come so far, makes me feel like I can conquer anything. Of course it wasn’t always easy. That’s hands down. Struggling and challenging myself was key to my growth and success.

It all started with me learning how to make beats from a close friend that I lived with for a short period of time. He offered to show me the ropes on how to use FL studio and gave me a lot of pointers and tricks to get me started. The journey of learning composing, arrangement, sound selection and mixing was a tough one. It sucked for many years…but I was dedicated and was steadily making beats every single day for 4 years. Meeting artist friends along the way showed me that I could potentially do it professionally. I started recording artists, mixing vocals and I even put some tracks out with a few other creatives.

In 2018, I wanted to take my knowledge to the next level. I enrolled at SAE Expressions for their audio diploma program and graduated 9 months later with Honors at the top of my class. While at school, I worked at Tooned Studios with a fellow engineer who helped me build my clientele. About a month later, I opened up my own studio in Castro Valley, CA with a few business partners. We stayed there for about 2 years and eventually moved to Fremont and opened up OTW Recording Studio. Building my clientele and furthering my knowledge everyday was a process, but I’m blessed to have been open this long and to have had such amazing creatives in my life that support me and our studio.

If there’s one thing I’ve learned about this music shit, it’s that there’s no right or wrong way to do it. Stay true to yourself and enjoy the ride.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
Seeing as most of the people on my life are creatives, I’d definitely base a lot of that week around the studio. We’d put together a little project and just lock ourselves in the lab. Order take out and invite other friends to join and have fun that whole week.

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I have to shoutout my family. If I didn’t have the support and love from them, of course I wouldn’t be where I am today. My mother and father have led by example and shown me what being a “good person” means. They have shown me what being kind and genuine is, as well as how to work hard and prove your value in this world. My close friends have always been there for me in times of need and I’m honored to say that I’ve been given the opportunity to be there for them. And last, but not least, my wife. She is my rock and I wouldn’t be as dedicated and motivated if it wasn’t for her. She has shown me what true strength is and always lifted me up when I was down.

Website: https://www.otwrecordingstudios.com/

Instagram: Instagram.com/joyrizer

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