We had the good fortune of connecting with Josanna Aguilar and we’ve shared our conversation below.

Hi Josanna, do you disagree with some advice that is more or less universally accepted?
The advice “Fake it till you make it” has never resonated with me. I understand the intention behind it, but I think it often leads people down the wrong path. For me, authenticity has been far more important. I believe people can see through a facade, and trying to be something you’re not just creates a disconnect. When I started Khamila Luna, I didn’t have all the answers, and I still don’t. But being honest about that, sharing my journey, struggles, and small victories, has been much more powerful than pretending to have it all figured out. I think there’s so much more strength in saying, “This is where I’m at, and I’m learning along the way.” Customers appreciate transparency, and they’re more likely to trust a brand that’s genuine from the start. Instead of faking it, I believe in growing into your goals through hard work, persistence, and authenticity. That’s what builds real connection and long-lasting success.

What should our readers know about your business?
Khamila Luna is rooted in the belief that self-care should be more than a routine; it should be a blissful, joyful experience that nurtures both the skin and the spirit. What sets us apart is the attention to detail and love behind every product. Each item is handcrafted, vegan, paraben-free, and cruelty-free, with a focus on high-quality ingredients. I want people to feel like they’re indulging in a little piece of paradise every time they use our products.

Building this business hasn’t been easy. As a mom, I’ve struggled to balance my time between family and work. There were many sleepless nights spent perfecting formulations, figuring out the business side of things, and worrying whether I was doing enough for both my family and my brand. But even on the toughest days, I kept going because I believed in the vision for Khamila Luna.

I’m most proud of how far the brand has come. From pop-up events to creating products that my customers genuinely love, it’s been an incredible journey. Seeing people connect with Khamila Luna and hearing how our products bring joy into their daily lives makes all the sacrifices worth it.

One of the biggest lessons I’ve learned is that it’s okay not to have all the answers right away. Progress, not perfection, has been my guiding principle, and it’s helped me push through the hard times. Authenticity has been at the heart of this journey. I’ve shared the ups and downs along the way, and I believe people appreciate that kind of honesty.

What I want the world to know about Khamila Luna is that it’s built on love, resilience, and a whole lot of heart. As a busy mom, I know how important it is to carve out moments of peace and self-care, and that’s what Khamila Luna is all about. It’s more than just body care; it’s about creating a sense of calm and joy, even in the busiest of days.

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Day 1:
We’d kick things off by grabbing some Filipino food from Sisig and Boba, followed by a visit to K-Town for Korean BBQ and hotpot. For dessert, we’d stop by Tea % for some unique boba drinks to cool off. After a full day of food, we’d take a relaxing walk through one of the nearby parks and enjoy the fresh air.

Day 2:
For more diverse flavors, I’d take her to Green Papaya for some amazing Laotian food. After that, we’d explore downtown Stockton and check out the street art and murals. To finish off the day, we’d grab some quick bites at Johnny Wokker or El Chilango Chido and unwind at Angel Park, where local vendors sell Lao and Vietnamese food. It’s such a great spot to relax and experience the community atmosphere.

Day 3:
We’d spend this day a bit more leisurely, starting with Groundstack Coffee for our morning caffeine fix. Then, we’d take a scenic drive to the University of the Pacific, where I’d show her around the beautiful campus that has been featured in several movies. After soaking in some history and culture, we’d end with a casual dinner at Frosty’s for classic burgers and fries.

Day 4:
Today would be all about shopping and local exploration! We’d head to The Miracle Mile, where there are tons of boutiques and small businesses to explore. One of my favorite stops is The Little Shop on the Mile, where she can see Khamila Luna products alongside creations from other local makers. After a day of exploring, we’d treat ourselves to an upscale meal at Heirloom Kitchen.

Day 5:
We’d keep things more casual by heading to Ray’s Chicken and Fish Mart for some of the best fried chicken and seafood in the area. Then we’d spend the day outdoors, maybe renting kayaks or simply strolling around Stockton Marina, soaking in the views.

Day 6:
For more outdoor fun, we’d visit Angel Park again to sample more local Lao and Vietnamese vendor food. We’d pack a picnic and spend time enjoying the fresh air. In the evening, we’d explore more of Stockton’s parks, catching the sunset as we wind down.

Day 7:
On the last day, we’d take it easy with brunch at Heirloom Kitchen or Groundstack Coffee to reflect on the week. For a peaceful close, we’d head to one of the nearby parks for a final stroll and then watch the sunset at the marina, which is one of my favorite ways to end the day.

Who else deserves some credit and recognition?
I’d like to dedicate this shoutout to the incredible women who shaped me. My mother and Tita Lody made the difficult decision to leave the Philippines and their children to move to the US for better opportunities. Their strength and sacrifice continue to inspire me.

Growing up in Barangay Aurora, I was surrounded by entrepreneurial women. Tita Cely ran her own lugawan, Tita Amy had an optometry business and sold party supplies, Tita Lelet made amazing Filipino dishes, and Ate Chie sold meryenda in our community. Their hard work left a lasting impression on me.

A special mention to my mom, who’s been a hustler all her life. From running a computer rental business when I was young to being her own boss today, she’s shown me what perseverance looks like. I’m proud to carry their legacy of resilience and entrepreneurship in everything I do.

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