We had the good fortune of connecting with Josh Luellen and we’ve shared our conversation below.
Hi Josh, can you walk us through the thought-process of starting your business?
I wanted to start something that can evolve beyond music. So I started BRMF as just a gaming clan tag and then it escalated to my label name that I use when I release music and I plan on producing my first visual project under the same name. I want it to be a place for small creators to show off their talents and not have to go through a label for big benefits.
Alright, so let’s move onto what keeps you busy professionally?
I’m very proud with how this album is coming out because the whole album is a story of the first 12 hours of a break up and how you can go through so many thoughts leading up to you realizing that the person you need to love and show attention to is yourself. I got where I am today writing about my experiences and working with the right people to keep me humble and reminding me to know my worth. It’s not easy talking about ex’s or former women you’ve dealt with especially ex’s because you have to dig into those past memories and sometimes you wanna forget them but they still stick with you so to release that feeling you tell your story and the best way to overcome that anxiety is to not be afraid to feel vulnerable and tell your truth. Many will have you to believe that showing emotion and being vulnerable as a male is being weak and sensitive when it’s just you being honest with your feeling and yourself. The lessons I learned along the way was to not put all your eggs in one basket because that’s how you become disappointed.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
I would always take my friends to Playa Vista because it’s like it’s own small town in LA and it’s very beautiful filled with great food places. The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I want to shout out a lot of people but I don’t wanna make a story out of it. Shout out to Finz for telling me that my song “Cocky” was bad and that I had potential because without that I would still be promoting the crap I released in 2017-2018. Shout out to Cago for being by my side for the second coming of my music journey because without your fantastic engineering skills there would be no “Frozen”, “One Bad Night”, “Pasadena”, and “Attention”. Shout out to Tony for bringing my visual ideas to life and for being dope asf with the editing. Shout out to Araylius for starting this journey with me and being there for me when I first dropped music. Shout out to my peoples for the support no matter what I love y’all to death. Lastly, Shout out to the women that were in my life that gave me the inspiration to write some of my best work ever and I’m not even done yet!